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‘Rally the Family’ Campaign Introduced at TIA Tennis Forum

A “Rally the Family” campaign designed to bring more players into the sport of tennis was unveiled by the USTA and TIA at the 8th Annual TIA Tennis Forum, held in New York City during the 2015 US Open. The new family tennis initiative will be rolled out to consumers in March, said Kurt Kamperman, the USTA’s chief executive of Community Tennis.

ESPN Coverage of US Open: Largest TV Audience in 4 Years

ESPN’s first exclusive US Open resulted in the tournament’s biggest TV audience in four years – capped by a Men’s Championship seen by 43 percent more people than last year – plus an explosion of live streaming on WatchESPN. The average audience across two weeks on ESPN and ESPN2 was 1,265,000 viewers (P2+), up 20 percent compared to 1,054,000 a year ago with a combination of cable and broadcast telecasts, according to Nielsen. It was the most-viewed US Open since 2011 (1,443,000).

Legends, Tennis Mag, Sports Execs Honored at Legends Ball

The tennis world went glam off the courts during US Open Finals weekend when more than 500 guests gathered on Saturday, Sept. 12 at Cipriani 42nd Street in New York City for The Legends Ball presented by BNP Paribas. The annual social event hosted by the International Tennis Hall of Fame celebrated tennis and honors some of the sport's greatest champions and contributors.

Mark Stenning Honored with Golden Achievement Award

In a special ceremony on Sept. 9 at the US Open, the International Tennis Hall of Fame and the International Tennis Federation (ITF) honored former Hall of Fame CEO Mark L. Stenning by presentation of the 2015 Golden Achievement Award. The Golden Achievement Award is presented annually to an individual who has made significant contributions internationally to tennis in the fields of administration, promotion, or education, and who has devoted long and outstanding service to the sport. 

Major Effort Targeting New Players to be Introduced at Tennis Forum

The 8th Annual Tennis Industry Association (TIA) Tennis Forum will be Monday, Aug. 31, at the Grand Hyatt New York City, from 8:30 to 9:45 a.m. At the Forum, tennis industry executives will present the latest news about the state of the tennis industry, including participation and equipment sales research, updates on initiatives, and an announcement about a major long-term campaign designed to bring more players into the sport.

Free Admission at US Open? Yes!

Tennis fans can receive free admission to the US Open grounds on Sept. 10, the second Thursday of the event. The action on the courts will include semifinal matches in men’s and women’s doubles, and the USTA American Collegiate Invitational, which will feature top U.S. collegiate players.

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