Tennis promoter Jerry Solomon and a group of financial backers have bought the BB&T Open, the ATP Tour tournament in Atlanta that is part of the Emirates Airline US Open Series and played at the end of July. Earlier this year, the same Solomon-led group also acquired the ATP event in Memphis, which is played in February.
ESPN’s first exclusive US Open resulted in the tournament’s biggest TV audience in four years – capped by a Men’s Championship seen by 43 percent more people than last year – plus an explosion of live streaming on WatchESPN. The average audience across two weeks on ESPN and ESPN2 was 1,265,000 viewers (P2+), up 20 percent compared to 1,054,000 a year ago with a combination of cable and broadcast telecasts, according to Nielsen. It was the most-viewed US Open since 2011 (1,443,000).
In a special ceremony on Sept. 9 at the US Open, the International Tennis Hall of Fame and the International Tennis Federation (ITF) honored former Hall of Fame CEO Mark L. Stenning by presentation of the 2015 Golden Achievement Award. The Golden Achievement Award is presented annually to an individual who has made significant contributions internationally to tennis in the fields of administration, promotion, or education, and who has devoted long and outstanding service to the sport.
The 8th Annual Tennis Industry Association (TIA) Tennis Forum will be Monday, Aug. 31, at the Grand Hyatt New York City, from 8:30 to 9:45 a.m. At the Forum, tennis industry executives will present the latest news about the state of the tennis industry, including participation and equipment sales research, updates on initiatives, and an announcement about a major long-term campaign designed to bring more players into the sport.
Tennis fans can receive free admission to the US Open grounds on Sept. 10, the second Thursday of the event. The action on the courts will include semifinal matches in men’s and women’s doubles, and the USTA American Collegiate Invitational, which will feature top U.S. collegiate players.
The TIA and USTA have released the updated “Tennis Talking Points” document, which highlights and summarizes a number of topics regarding the tennis industry, with a focus on key messaging. The document, which can be used to help promote tennis locally, is available to view and download at TennisIndustry.org under “media.”
Tennis providers can use the power of Nickelodeon, the No. 1 media brand for kids and parents, to help grow their youth tennis programs in September. The USTA’s partnership with Nickelodeon means the media giant is helping to drive traffic to YouthTennis.com, where parents and kids can find programs and places to play tennis.
Reserve your spot now for the 8th Annual TIA Tennis Forum, which will be Monday, Aug. 31, at the Grand Hyatt New York City (42nd Street and Lexington Avenue). The Forum, which is free to attend, will be from 8:30 to 9:45 a.m. in Salon V on the Ballroom level. It will also include the Tennis Industry Hall of Fame induction for industry pioneer Peter Burwash.
Sportsmen’s Tennis and Enrichment Center, located in Dorchester’s historic Harambee Park, will host Olympic and Paralympic tennis if Boston becomes the host city for the 2024 Olympic Games, Sportsmen’s Executive Director Toni Wiley and Boston 2024 Partnership CEO Rich Davey announced.
The eighth annual TIA Tennis Forum will be on Monday, Aug. 31, on the Ballroom level of the Grand Hyatt New York City, right before play begins at the 2015 US Open. In addition, mark your calendars for the third annual Tennis Owners & Managers (T.O.M.) Conference, which will be held March 23-25 in Miami during the 2016 Miami Open.