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10 and Under Tennis Dashboard & TIA Research Tracking Success of Initiative

As the 10 and Under Tennis/Youth Tennis Initiative continues to roll out, both the USTA and TIA have employed various monitors to track its progress. The USTA’s “10 and Under Tennis Dashboard” keeps tabs on participation aspects of the initiative, among other measures, while the TIA is tracking manufacturer shipments of red, orange and green balls. (These metrics are available on the TIA's website at TennisIndustry.org/Dashboard.)

National Youth Tennis Retail Promotion Underway

Plans are underway for more than 1 million racquet hang-cards displaying youth tennis equipment educational messaging to hit the shelves of mass merchants, chain sporting goods stores, and pro/specialty tennis retailers starting later this year and into 2013. These racquet hang-cards, which clearly define age appropriate equipment and will be placed on youth tennis racquets, are a part of the National Youth Tennis Retail Promotion currently being coordinated by the Tennis Industry Association, in conjunction with and support from the USTA.

Nine Reasons Park & Recs Should Team Up With CTAs

Reduced budgets, smaller, overworked staff and shortened hours of operation press Parks & Recreation Departments into exploring various methods to make ends meet. When it comes to tennis, though, developing relationships with local Community Tennis Associations can help a rec department save money, increase programming, fill their tennis courts, and open the doors for grants and scholarships.

Tennis Industry Meetings on NY Agenda During US Open

As the world’s best players gather in New York for the US Open, so too are industry leaders gathering for a series of meeting and events involving all areas of the sport with discussions focused on future growth for the tennis industry. Among some of the key meetings scheduled are the TIA Tennis Forum at the Tennis Show, TIA Board Meeting, along with separate dedicated meetings for TIA manufacturers and others to focus on youth tennis developments and updates with the USTA and the ITF.

Playtennis.com Helping to Connect Players to the Game

Playtennis.com, which relaunched to consumers last month, is helping all types of players—whether current, new to the game, or returning to tennis—find everything they need to know about playing the “sport for a lifetime.” PlayTennis.com was developed through a cooperative industry effort and conveys a simple, unified message to get more people out on the courts more frequently.

Free Tennis Play Days to Coincide with Nickelodeon's Worldwide Day of Play

The USTA is leveraging its partnership with Nickelodeon, one of the largest cable TV networks capable of reaching children and their families, to promote and bring USTA Free Tennis Play Days to tennis sites across the country. These Free Tennis Play Days will be marketed as a part of and in conjunction with Nickelodeon's Worldwide Day of Play to be held on October 6 at Riverside Park in New York City, where the USTA's growing 10 and Under Tennis initiative will be featured.

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