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Playtennis.com Helping to Connect Players to the Game

Playtennis.com, which relaunched to consumers last month, is helping all types of players—whether current, new to the game, or returning to tennis—find everything they need to know about playing the “sport for a lifetime.” PlayTennis.com was developed through a cooperative industry effort and conveys a simple, unified message to get more people out on the courts more frequently.

Free Tennis Play Days to Coincide with Nickelodeon's Worldwide Day of Play

The USTA is leveraging its partnership with Nickelodeon, one of the largest cable TV networks capable of reaching children and their families, to promote and bring USTA Free Tennis Play Days to tennis sites across the country. These Free Tennis Play Days will be marketed as a part of and in conjunction with Nickelodeon's Worldwide Day of Play to be held on October 6 at Riverside Park in New York City, where the USTA's growing 10 and Under Tennis initiative will be featured.

Register for the Tennis Teachers Conference

The 42nd Annual USTA Tennis Teachers Conference is scheduled to begin at 9 a.m. Saturday, Aug. 25, at the Grand Hyatt New York and will run through Aug. 27. The event brings together hundreds of tennis teachers, coaches, tennis advocates and industry partners. World-class speakers will provide current, cutting-edge educational opportunities for all tennis providers. For more information and to register, visit www.usta.com/ttc.

Honoring Former USTA ED Lee Hamilton

Former USTA Executive Director Lee Hamilton of Dallas passed away on June 15. Hamilton served a variety of roles at the community and section levels, and was a former president of the USTA Texas Section. He was executive director of USTA national from 2003 to 2007.

New 'Dashboard' Tracks Progress for 10 and Under Tennis

To monitor and report on the progress of 10 and Under Tennis, the USTA has created a “Dashboard,” which sets 2012 goals and tracks the initiative across various categories.

“While our ‘Dashboard’ may be new this year, we’ve been tracking our progress throughout the last few years,” says Scott Schultz, the USTA’s managing director for Youth Tennis. “For 10 and Under Tennis, 2011 was a tremendous year. The industry really pulled together and we had major growth in every category.”

Nintendo Signs On as Sponsor of SmashZone Tour

The USTA announced in May that Nintendo has signed on as an Official Sponsor of the SmashZone Mobile Tour, the interactive tennis fan attraction which introduces children to tennis in a fun and engaging way.  As part of the agreement, Nintendo, the worldwide pioneer in the creation of interactive entertainment, will incorporate video game kiosks into the SmashZone experience throughout the duration of the tour. The partnership launched at the California Strawberry Festival in Oxnard, Calif., which was held on May 19 - 20.

US Open Advance Ticket Sale

Members of the United States Tennis Association (USTA) now have the opportunity to purchase tickets to the 2012 US Open, one of the most widely attended sporting events in the world.  This advance ticket sale option for USTA Members only runs from April 24 - May 1, 2012.

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