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Nintendo Signs On as Sponsor of SmashZone Tour

The USTA announced in May that Nintendo has signed on as an Official Sponsor of the SmashZone Mobile Tour, the interactive tennis fan attraction which introduces children to tennis in a fun and engaging way.  As part of the agreement, Nintendo, the worldwide pioneer in the creation of interactive entertainment, will incorporate video game kiosks into the SmashZone experience throughout the duration of the tour. The partnership launched at the California Strawberry Festival in Oxnard, Calif., which was held on May 19 - 20.

US Open Advance Ticket Sale

Members of the United States Tennis Association (USTA) now have the opportunity to purchase tickets to the 2012 US Open, one of the most widely attended sporting events in the world.  This advance ticket sale option for USTA Members only runs from April 24 - May 1, 2012.

Nominate by May 1 For Prestigious Awards

Don’t forget to submit nominations by May 1 for two important and prestigious community tennis awards. The CTA of the Year Award honors a Community Tennis Association for outstanding service in growing and developing the sport of tennis in its community, and the Eve Kraft Community Service Award is given to individuals who bring the game of tennis to everyone who wants to play.

Tennis Retail a Key Focus of Recent Industry Meetings

The TIA held key meetings last month during Tennis Night in America and the BNP Paribas Showdown in New York City.   The meetings were organized to update groups on various initiatives, programs and objectives.  The following day, a retailer focus group met first with manufacturers and TIA's Retail Consulting Specialists, then separately to discuss challenges affecting the retail sector and ways for greater involvement with the industry.

10 and Under Tennis Gains Extensive Coverage in Q1

The USTA recently shared a report on national media attention that the 10 and Under Tennis initiative has been receiving. Among the highlights were a media tour of TV stations by 10 and Under Tennis spokesperson Christine Taylor, local coverage of “March Into Tennis” events in top markets, TV segments on youth programs, and extensive coverage of First Lady Michelle Obama playing tennis for the “Let’s Move!” initiative.

Harlem Junior Tennis Celebrates 40 Years of Service

The Harlem Junior Tennis and Education Program in New York City is celebrating its 40th anniversary this year and its “40-Love” year-long celebration kicks off with a Celebrity Pro Am on May 7 at the USTA Billie Jean King National Tennis Center in Flushing Meadows. The event will bring together tennis greats, celebrities, and donors, all in support of HJTEP’s community services.

USTA Unveils New Icon System for 10andUnderTennis.com

The USTA has unveiled a new "icon system" for its growing 10andUnderTennis.com website, allowing tennis facilities and providers to enhance their consumer search profiles. The new icon system makes it easier for parents and consumers to easily identify what programs and services tennis providers are employing in their 10 and Under Tennis programming. Click here to view the new icon system for 10 and Under Tennis.

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