TIA Cardio Tennis Manager Michele Krause, along with two National Cardio Tennis Speakers Team members, conducted a training workshop for staff and other professionals at the new Montgomery TennisPlex in Boyds, Md., on Sept. 14—the day before the facility had its Grand Opening celebration.
From USTA Reports -- United States Tennis Association (USTA) Player Development announced the release of 10 and Under Tennis Competency video resources to provide coaches, players and parents with a source on fundamental guidelines and skill proficiencies that young players, ages 10 and younger, should learn prior to progressing from one play format to the next.
The Tennis Industry Association’s Board of Directors met during the US Open and heard updates from several segments of the tennis industry, including a “state of the industry” report by TIA President Jon Muir, key industry research from Sports Marketing Surveys, and an update on the youth tennis initiative from the USTA.
As the 10 and Under Tennis/Youth Tennis Initiative continues to roll out, both the USTA and TIA have employed various monitors to track its progress. The USTA’s “10 and Under Tennis Dashboard” keeps tabs on participation aspects of the initiative, among other measures, while the TIA is tracking manufacturer shipments of red, orange and green balls. (These metrics are available on the TIA's website at TennisIndustry.org/Dashboard.)
NEW YORK, NY (Sept. 5, 2012) — The tennis industry came together in New York City, just days before the US Open tennis tournament began, for The Tennis Show 2012, a one-day celebration of the "sport of opportunity."
Plans are underway for more than 1 million racquet hang-cards displaying youth tennis equipment educational messaging to hit the shelves of mass merchants, chain sporting goods stores, and pro/specialty tennis retailers starting later this year and into 2013. These racquet hang-cards, which clearly define age appropriate equipment and will be placed on youth tennis racquets, are a part of the National Youth Tennis Retail Promotion currently being coordinated by the Tennis Industry Association, in conjunction with and support from the USTA.
Reduced budgets, smaller, overworked staff and shortened hours of operation press Parks & Recreation Departments into exploring various methods to make ends meet. When it comes to tennis, though, developing relationships with local Community Tennis Associations can help a rec department save money, increase programming, fill their tennis courts, and open the doors for grants and scholarships.
The Tennis Industry Association continues to work closely with manufacturers, in conjunction with the USTA, to create a National Youth Tennis Retail Promotion, which helps educate both consumers and retailers in all channels on age-appropriate youth tennis equipment that consumers should be purchasing for their young players.
As the world’s best players gather in New York for the US Open, so too are industry leaders gathering for a series of meeting and events involving all areas of the sport with discussions focused on future growth for the tennis industry. Among some of the key meetings scheduled are the TIA Tennis Forum at the Tennis Show, TIA Board Meeting, along with separate dedicated meetings for TIA manufacturers and others to focus on youth tennis developments and updates with the USTA and the ITF.
Playtennis.com, which relaunched to consumers last month, is helping all types of players—whether current, new to the game, or returning to tennis—find everything they need to know about playing the “sport for a lifetime.” PlayTennis.com was developed through a cooperative industry effort and conveys a simple, unified message to get more people out on the courts more frequently.