Beginning in early 2012 the Tennis Industry Association worked closely with the USTA and tennis industry manufacturers to develop a National Youth Tennis Retail Initiative plan. The focus of this plan was to develop consistent messaging that would help educate consumers and retailers on the proper equipment for youth tennis as well as drive them to the website, youthtennis.com, where they could find play opportunities quickly and easily. As a result, the TIA coordinated the printing of over 1 million tennis racquet hang-cards to be placed on youth racquets at the various retail channels throughout the United States. In addiiton, the TIA worked closely with the USTA to develop POP signage for retailers to utilize in their stores.
In March, the Tennis Industry Association organized meetings in both New York and Florida to discuss efforts to promote retail and to grow the game and the "business of tennis."
Music sensation Redfoo, of the music group LMFAO, and “Heroes” TV star Sendhil Ramamurthy have both entered the 2013 US Open National Playoffs, which provides the opportunity for all players 14 years of age and older to earn a berth into the US Open.
Spirits were high in South Beach on Tuesday as the USTA celebrated the refurbishment and creation of 10,000 youth-sized tennis courts in the United States.
White Plains, N.Y., February 26, 2013 – USTA Serves, the national charitable foundation of the United States Tennis Association, today announced the results of the USTA Serves Special Report, More Than a Sport: Tennis, Education and Health. The study, conducted among high school students, is the first nationwide study to analyze the educational, behavioral and health benefits to adolescents who participate in tennis. Results from the study show that, when compared to non-athletes and participants in many other sports, young people who participate in tennis get better grades, devote more hours to studying, think more about their future, aspire to attend and graduate from college, and have lower suspension and expulsion rates.
As the tennis industry's focus on growing youth tenniscontinues to expand across all segments, key performance indicators for the youth initiative show positive signs of growth. The USTA produces a monthly 10 and Under Tennis "Dashboard" that helps track key performance indicators, such as red, orange and green ball sales (tracked by TIA Census Reports), new youth-sized courts installed, and more. For 2012, many of the categories greatly exceeded 2012 goals.
Tennis providers, boost your business by hosting a Tennis Festival in the month of March, designed to get kids active and excited about tennis. Tennis Festivals are a way for tennis facilities, parks, and municipalities to introduce tennis to kids and provide a platform to register children for spring and summer programs. The events provide an opportunity for kids to experience a variety of tennis activities and games designed for all ages and skill levels.
Are you ready for March 4? That’s an important day for tennis and for this industry. Here in the U.S., March 4 is “Tennis Night in America,” and across the globe, it’s “World Tennis Day.”
In 2012, more than 2,000 youth tennis events took place across the country, giving tennis organizers the opportunity to showcase youth programs while attracting new players. This March, invite parents to participate and experience first-hand how tennis is now sized right for age and ability. Be one of the first 1,200 registered tennis festivals and receive an event pack including a YouthTennis.com banner and giveaway items for event attendees. As a host your facility will receive:
In a statement released today by the ATP World Tour, the organization voiced its support of the increase in prize money for the 2013 US Open and shared its concerns of the scheduling change for the 2013 men's final.