Help benchmark your tennis retail business against industry averages with the latest research released by the TIA available to tennis retailers — the Cost of Doing Business Tennis Retailers Report. The report highlights key performance indicators for tennis retailers, such as gross margin percentages, stock turns, profit/loss estimates, revenue splits and more.
"The TIA's Cost of Doing Business Report is a great way for tennis retailers to measure their business against the rest of the industry and see where they outperform the industry as well as help identify focus areas for improvement," says TIA Executive Director Jolyn de Boer.
This biennial report is compiled from a survey of tennis retailers across the country and results collected are weighted and presented in a format which represents the overall tennis industry retail landscape. Key highlights from this year's report include:
- The approximate number of racquets sold by tennis retailers is up 12% over the 2010 survey period.
- Average revenue is up 18%, however, revenue per square foot is down 4%, thought to be a function of a decrease in the number of smaller tennis pro shops and specialty stores
- Tennis racquets, restringing, and women's apparel accounted for over 50% of tennis retailers' revenue in 2012
- Tennis racquet restringing and tennis accessories were two of the largest final gross margin products/services for tennis retailers in 2012.
The TIA's CODB Retailer Report will available to Associate Members of the TIA and above in early April. For more information about TIA Membership and or Research, contact the TIA at firstname.lastname@example.org or by phone at (866) 686-3036 x702.