Cardio Tennis Manager Michele Krause of University Park, Fla., was presented with the PTR/TIA Commitment to the Industry Award during the Professional Tennis Registry’s annual International Tennis Symposium, held Feb. 24-28 at the Hyatt Regency Grand Cypress in Orlando, Fla.
The Sporting Goods Manufacturers Association appointed Ron Rosenbaum to its management team. As SGMA’s senior vice president of marketing & business development, Rosenbaum will provide direction and oversight to marketing, fundraising, membership and program development.
Global growth and expansion is the antidote for shrinking domestic markets. It offers unparalleled opportunity for growth, increased sales, diversified markets, and improved profit. US companies must pay attention to international markets for their products and services and take advantage of amazing growth opportunities. Unfortunately, many US businesses gaze with trepidation at the process and surrender to fear before making an earnest effort.
As part of an ongoing partnership, the USTA and Nickelodeon announced the kick-off of the “Tennis Really Rocks” sweepstakes today, February 21. One lucky youngster will win the grand prize—a trip for four to New York to attend Arthur Ashe Kids’ Day, the annual kick-off event to the US Open; as well as hang with the stars of Nickelodeon’s brand-new live-action series "How to Rock," Cymphonique Miller and Max Schneider.
White Plains, NY (February 16, 2012) - In partnership with the United States Tennis Association (USTA), Emirates Airline announced a global, integrated sponsorship of the US Open and US Open Series. As part of the agreement, Emirates becomes the "Official Airline of the US Open" and the title sponsor of the "Emirates Airline US Open Series," whose 10 events combine to form the summer hardcourt professional tennis season and lead into the US Open.
Seven-time Grand Slam tournament champion John McEnroe has been named the 2012 spokesperson for “Tennis Night In America,” a combined promotional effort between the USTA, StarGames Inc., and MSG Sports.
The 2011 Tennis Consumer Reports, recently released by the Tennis Industry Association, which measure consumer trends among frequent tennis players (21+ play occasions per year), showed mixed results for the tennis industry.