From RSI Magazine
While recent statistics show that men are beginning to do more retail shopping than in the past, women still buy the majority of goods at retail. As a tennis specialty retailer, are you addressing the needs of women when it comes to shopping? Do you and your staff know the different shopping habits between men and women? Do you know how to attract more women as customers to your retail store?

From RSI Magazine
Your independent and dedicated manufacturer and brand sales representatives are often overlooked as real resources in today’s fast-paced retail marketplace. But for tennis specialty retailers, they may well be your best resource.

The TIA held key meetings last month during Tennis Night in America and the BNP Paribas Showdown in New York City.   The meetings were organized to update groups on various initiatives, programs and objectives.  The following day, a retailer focus group met first with manufacturers and TIA's Retail Consulting Specialists, then separately to discuss challenges affecting the retail sector and ways for greater involvement with the industry.

Retailers, like coaches and teaching professionals, are important in leading the way in assuring that the “right” balls are being used by the “right” players for 10 and Under Tennis. As the spring and summer seasons are fast approaching, you need to make sure you stock the right inventory of foam and lower compression felt balls for your customers.

The USTA recently shared a report on national media attention that the 10 and Under Tennis initiative has been receiving. Among the highlights were a media tour of TV stations by 10 and Under Tennis spokesperson Christine Taylor, local coverage of “March Into Tennis” events in top markets, TV segments on youth programs, and extensive coverage of First Lady Michelle Obama playing tennis for the “Let’s Move!” initiative.

The Harlem Junior Tennis and Education Program in New York City is celebrating its 40th anniversary this year and its “40-Love” year-long celebration kicks off with a Celebrity Pro Am on May 7 at the USTA Billie Jean King National Tennis Center in Flushing Meadows. The event will bring together tennis greats, celebrities, and donors, all in support of HJTEP’s community services.

Cardio Tennis® has just kicked it up a notch—with opportunities for an even more comprehensive full-body workout. The Tennis Industry Association has partnered with TRX Suspension Training® to bring the innovative training system to the courts with TRX Cardio Tennis, and workshops for tennis providers are under way.

Cardio Tennis® has become one of the fastest growing fitness trends in the U.S., and now the program is expanding, with more benefits and services to providers so they can continue to bring a quality, fun, fitness-oriented tennis workout to more consumers.

The popular Cardio Tennis® program will be featured for attendee participation at two prestigious conferences this spring: the American Association of Neurologists (AAN) and the American College of Sports Medicine (ACSM).

Cardio Tennis® was a big part of the PTR International Tennis Symposium this past February in Orlando, FL.

Cardio Tennis® Manager Michele Krause was honored with the TIA/PTR Commitment to the Industry award and several members of the Cardio Tennis® National Speakers Team were present to help deliver morning TRX Cardio Tennis workouts. PTR teaching professionals also participated in a competition of Cardio Tennis® feeding skills.