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Retailing 109: What Do Women Want?

From RSI Magazine
While recent statistics show that men are beginning to do more retail shopping than in the past, women still buy the majority of goods at retail. As a tennis specialty retailer, are you addressing the needs of women when it comes to shopping? Do you and your staff know the different shopping habits between men and women? Do you know how to attract more women as customers to your retail store?

Tennis Retail a Key Focus of Recent Industry Meetings

The TIA held key meetings last month during Tennis Night in America and the BNP Paribas Showdown in New York City.   The meetings were organized to update groups on various initiatives, programs and objectives.  The following day, a retailer focus group met first with manufacturers and TIA's Retail Consulting Specialists, then separately to discuss challenges affecting the retail sector and ways for greater involvement with the industry.

10 and Under Tennis Gains Extensive Coverage in Q1

The USTA recently shared a report on national media attention that the 10 and Under Tennis initiative has been receiving. Among the highlights were a media tour of TV stations by 10 and Under Tennis spokesperson Christine Taylor, local coverage of “March Into Tennis” events in top markets, TV segments on youth programs, and extensive coverage of First Lady Michelle Obama playing tennis for the “Let’s Move!” initiative.

Harlem Junior Tennis Celebrates 40 Years of Service

The Harlem Junior Tennis and Education Program in New York City is celebrating its 40th anniversary this year and its “40-Love” year-long celebration kicks off with a Celebrity Pro Am on May 7 at the USTA Billie Jean King National Tennis Center in Flushing Meadows. The event will bring together tennis greats, celebrities, and donors, all in support of HJTEP’s community services.

Cardio Tennis a Big Player at 2012 PTR Symposium

Cardio Tennis® was a big part of the PTR International Tennis Symposium this past February in Orlando, FL.

Cardio Tennis® Manager Michele Krause was honored with the TIA/PTR Commitment to the Industry award and several members of the Cardio Tennis® National Speakers Team were present to help deliver morning TRX Cardio Tennis workouts. PTR teaching professionals also participated in a competition of Cardio Tennis® feeding skills.

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