The USTA has unveiled a new "icon system" for its growing 10andUnderTennis.com website, allowing tennis facilities and providers to enhance their consumer search profiles. The new icon system makes it easier for parents and consumers to easily identify what programs and services tennis providers are employing in their 10 and Under Tennis programming. Click here to view the new icon system for 10 and Under Tennis.
After an inspirational talk from golfing great Gary Player, more than 125 leaders in the sports and fitness industry—including tennis industry executives—descended on Capitol Hill on March 7 to talk with members of Congress and their staffs about the issue of physical fitness. The event was the Sporting Goods Manufacturer’s Association 13th Annual National Health Through Fitness Day.
It’s a very simple message—“Play tennis!”—yet its impact throughout this industry can be huge. The new PlayTennis.com has soft-launched to consumers, with the full launch expected in May, as a site where everyone in the industry can send consumers and players to encourage them to get in the game and to play more tennis.
The 10 and Under Tennis message is being pushed to the mainstream via a strategic partnership with Nickelodeon, the largest co-viewed cable network among youth and adults, and the new "March Into Tennis" promotion, which kicked off in full force during Tennis Night In American on March 5 at the BNP Paribas Showdown. Download the 2012 plans for 10 and Under Tennis here.
The Tennis Industry Association plans to release in April the second edition of a newly developed report, designed to “help narrate the story of the tennis industry,” says TIA Executive Director Jolyn de Boer.
In a collaboration between the Professional and Community Tennis divisions of the USTA a new program launched this year will provide grants to Pro Circuit sites that actively promote the 10 and Under Tennis format at their events, and whose facilities make programming available to the community. A primary goal of the legacy program is for tennis communities in the Pro Circuit markets to benefit from the tournaments throughout the year with enhanced support of grassroots programs.
The annual IHRSA International Convention & Trade Show, set for March 14-17, 2012 in Los Angeles, CA; draws thousands of industry professionals for four days of education and networking opportunities. The remarkable, and still growing, international attendance has established the IHRSA event as the premier program for the health, racquet and sports club industry, both in the US and in the overseas marketplace. Be sure to mark your calendar now.
NEW YORK, N.Y. (March 7, 2012) – The 2012 World TeamTennis Pro League schedule kicks off on Monday, July 9, with the defending champion Washington Kastles vying to continue their 16-match winning streak that started last summer, as they face off against the Orange Country Breakers in Irvine, Calif. League officials today released the 59-match schedule for the three-week regular season of the WTT Pro League presented by GEICO, which runs July 9-28 and concludes with the WTT Finals Weekend, Sept. 14-16 in Charleston, S.C.
At the recent PTR Symposium, the Professional Tennis Registry announced Jorge Andrew has been named President of its Board of Directors for a three-year term. Andrew, who accepted the reins from outgoing President Jean Mills, is the first Latino to serve as President of a major tennis organization in the U.S.