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New 'Dashboard' Tracks Progress for 10 and Under Tennis

To monitor and report on the progress of 10 and Under Tennis, the USTA has created a “Dashboard,” which sets 2012 goals and tracks the initiative across various categories.

“While our ‘Dashboard’ may be new this year, we’ve been tracking our progress throughout the last few years,” says Scott Schultz, the USTA’s managing director for Youth Tennis. “For 10 and Under Tennis, 2011 was a tremendous year. The industry really pulled together and we had major growth in every category.”

Retailing 111: Special Effects

Store promotions around special events can bring a nice return on your investment.

Building retail store sales promotions around special events, such as product demonstrations, local tennis events, and national or international tournaments, are opportunities for specialty tennis retailers to create synergy and to make the combined marketing effort greater for the retailer than the cost — resulting in a higher return on your investment.

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