The first half of 2012 has been very active, laying the groundwork for new developments aimed at creating a more sustainable future for all involved in tennis. As the not-for-profit trade association supporting the growth and economic vitality of tennis, the Tennis Industry Association remains focused on our key strategic platforms laid out in 2011. Our main goal is to grow the game through cohesive efforts across the industry.

Tennis coach Nick Bollettieri spoke to participants at the TRX Cardio Tennis Pilot Training Course held at IMG Academies in Bradenton, Fla., July 21-22. The legendary coach, who will be inducted into the Tennis Industry Hall of Fame on Aug. 24 in New York, talked to attendees about how a healthy lifestyle and exercise promotes longevity and slows down the aging process.

The TIA's biennial "Cost of Doing Business: Tennis Facilities" report is now available for Associate Level and above members to download at TennisIndustry.org. The report is also available for purchase by non-members.

The tennis industry will gather on Friday, Aug. 24, at the Grand Hyatt New York in the heart of Manhattan for The Tennis Show 2012, a one-day celebration of the “sport of opportunity.”

Tennis providers should make sure to visit the Cardio Tennis® booth at The Tennis Show in New York City on Aug. 24. Cardio Tennis has become one of the fastest growing fitness trends in the U.S., and in fact has been one of the fastest growing tennis programs in the country. Since its creation in 2005, there are now more than 1.3 million Cardio Tennis participants.

The USTA is leveraging its partnership with Nickelodeon, one of the largest cable TV networks capable of reaching children and their families, to promote and bring USTA Free Tennis Play Days to tennis sites across the country. These Free Tennis Play Days will be marketed as a part of and in conjunction with Nickelodeon's Worldwide Day of Play to be held on October 6 at Riverside Park in New York City, where the USTA's growing 10 and Under Tennis initiative will be featured.

With the consumer launch of the new playtennis.com, a web page has been set-up specifically for tennis providers to download free marketing material that they can use to help support the industry-wide effort and to stimulate growth for their businesses. Visit TennisIndustry.org/playtennis.

The USTA and TIA announced the launch of the new playtennis.com site, designed to help all tennis players—whether regular, new or returning to the game—find out everything they need to know about getting into the game and playing more tennis.

This past June, members of the Cardio Tennis National Speaker's Team, traveled to the American College of Sports Medicine Annual Meeting in San Francisco to deliver heart-pumping Cardio Tennis workouts to conference attendees. The ACSM is an organization with more than 45,000 members and certified professionals from 90 countries, representing 70 occupations within the sports medicine field.  The ACSM annual meeting is one of the most comprehensive sports medicine and exercise science conferences in the world, where attendees share new clinical techniques, scientific advancements and cutting-edge research in sports medicine, exercise science, physical activity and public health.