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Retailers - Get Listed on PlayTennis.com

With the launch of PlayTennis.com and the industry's concentrated efforts to drive traffic to the site, it is more important than ever to get your retail information posted or up-to-date in the GrowingTennis System managed by the TIA. The tennis industry is driving consumers to PlayTennis.com so they can quickly and easily find places to play, search for tennis retailers, connect with tennis teaching professionals, and find tennis programming in their area. The key portal to get listed on this consumer site is at www.GrowTennis.com.

Retail Tip 126: Take Advantage of 'Webrooming'

The latest retail buzzword is “webrooming,” which describes a fast-growing phenomenon that retailers should come to like—when customers research a product online, then purchase it in a brick-and-mortar store. It’s the opposite of “showrooming,” where consumers browse in a store, then buy online.

Showcase Your Programming at a USTA Tennis Play Event in March

In March, the USTA and the tennis industry will host USTA Tennis Play Events in celebration of World Tennis Day on March 3. Tennis Play Events are designed to introduce kids to tennis and provide a platform to register children for spring programs. Sports industry studies have shown that an early, positive experience in sports creates a lifelong commitment to an active lifestyle.

Second Annual World Tennis Day Set for March 3

The International Tennis Federation and StarGames announced today that the second annual World Tennis Day will take place on Monday, March 3. World Tennis Day will center around a series of high-profile special events, produced by StarGames, featuring current and former professional players. In 2014, the number of cities hosting the special events will include New York, London, Bangkok and Hong Kong.

2013 Year In Review

Throughout the past 12 months, the TIA has continued to take steps to move this industry’s key focus areas forward, laying the groundwork along with the USTA and our partners for various efforts and initiatives that will help provide a sustainable infrastructure to carry our industry well into the future. We realize we still have many challenges, but thanks to the efforts of thousands in this industry, we will continue to take steps toward long-term growth for all stakeholders, and to further unite all of us under one brand—TENNIS.

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