The total value of the U.S. tennis economy grew by just over 3% last year, up to $5.57 billion. The data stems from the Tennis Industry Association's annual "Economic Index," created to evaluate the total worth of the U.S. tennis industry to the overall economy. The 2012 index value measured 101, meaning the industry is in a slightly better position than it was in 2008 when the first Economic Index value was released.
White Plains, N.Y., February 26, 2013 – USTA Serves, the national charitable foundation of the United States Tennis Association, today announced the results of the USTA Serves Special Report, More Than a Sport: Tennis, Education and Health. The study, conducted among high school students, is the first nationwide study to analyze the educational, behavioral and health benefits to adolescents who participate in tennis. Results from the study show that, when compared to non-athletes and participants in many other sports, young people who participate in tennis get better grades, devote more hours to studying, think more about their future, aspire to attend and graduate from college, and have lower suspension and expulsion rates.
Every two years the Tennis Industry Association releases its Cost of Doing Business Study for Tennis Retailers, providing this segment with key performance indicator benchmarks and other industry averages. Retailers who utilize the report have the opportunity to see where they are performing well against the rest of the retail landscape, as well as identify areas in which they may be able to improve their operations. This year's report is slated for an early March release and will available to Associate TIA Members and above.
According to a recent survey conducted by the National Retail Federation, over 70% of Americans are planning to adjust their spending due to the recent expiration of the payroll taxcut holiday. The taxcut holiday expiration will impact consumers take home pay by roughly 2%. For the average household income earning $50,000, that's a direct impact of $1,000 a year, and even more in households with higher annual incomes.
To help promote Tennis Night in America to retailers and the industry, we’re mailing BNP Paribas Showdown posters and copies of the “Parent’s Guide to Tennis” to tennis providers, especially in the metro NYC area, NJ and Connecticut. We encourage you to position the posters in high-traffic areas of your shop and consider offering a tie-in promotion with Tennis Night in America. The “Parent's Guide to Tennis” is a great tool to help inform parents of the 2012 rule change for 10 and Under Tennis and explain the benefits of starting kids off with the right sized equipment on smaller courts.
In each issue of RSI Magazine the TIA releases a "retail tip," to help provide tennis retailers with insight into how to make their businesses more productive, efficient, and profitable. Now, retailers can download the TIA Retail Tips Booklet, which collects all of the previous articles into a single document for quick and easy access to these great resources.
Nominate now for Racquet Sports Industry’s “30 Under 30” honors, recognizing some of the young movers and shakers in the tennis industry. The 30 individuals we pick will be featured in an upcoming special section in the magazine.
The Tennis Industry Association is planning a spring release of the third edition of its State of the Industry report, which has been designed to “help narrate the story of the tennis industry,” says TIA Executive Director Jolyn de Boer.
The State of the Industry synthesizes data from the past year that the TIA collects through its nearly 80 surveys and research studies into an easy-to-read report. “The State of the Industry report takes a top-level view of a variety of trends and segments in the industry to tell a comprehensive “story” of the tennis industry ,” de Boer says.
As the tennis industry's focus on growing youth tenniscontinues to expand across all segments, key performance indicators for the youth initiative show positive signs of growth. The USTA produces a monthly 10 and Under Tennis "Dashboard" that helps track key performance indicators, such as red, orange and green ball sales (tracked by TIA Census Reports), new youth-sized courts installed, and more. For 2012, many of the categories greatly exceeded 2012 goals.
Tennis facilities and retailers will soon receive a notice to update information about their business. Providers will be sent a “snapshot” of the information they currently have posted in the GrowingTennis System, which supplies consumer search engines including PlayTennis.com, TennisWelcomeCenter.com, YouthTennis.com, CardioTennis.com and about 300 other websites.