In an effort to create even more cross-over between the tennis and fitness world, the TIA, which manages the Cardio Tennis program in the U.S. and internationally, has partnered with one of the leading fitness products and programs, TRX, to create the ultimate ball striking and calorie burning workout with power, strength, balance and flexibility components.
Seventy-five U.S. Senators showed their support for the Marketplace Fairness Act of 2013 which would allow local brick-and-mortar retailers to compete more effectively against out-of-state internet sellers. An amendment summarizing the bill – which was introduced in February – was added to the FY2014 Budget Resolution which is currently being debated on the Senate floor.
Would you like to offer a new tournament format for your club or tennis group this season? Why not host a Cardio Tennis Triples Tournament? Usually there are only two types of competition available to players – tournaments and leagues. We know how long and frustrating tournaments can be and what a huge commitment a league is. With Cardio Tennis Triples, players experience the camaraderie of a league team in a format that only takes a few hours of intense, fun, and calorie-burning competition. You can run an entire event, keeping large numbers of people on court and having fun, in a single evening or weekend morning or afternoon.
In an effort to always raise the bar and meet the ever-increasing demand for Cardio Tennis training in the U.S. and internationally, we have re-structured and re-branded the longtime Cardio Tennis Speakers team. We now have a “TIA Global Cardio Tennis Team."
Beginning in early 2012 the Tennis Industry Association worked closely with the USTA and tennis industry manufacturers to develop a National Youth Tennis Retail Initiative plan. The focus of this plan was to develop consistent messaging that would help educate consumers and retailers on the proper equipment for youth tennis as well as drive them to the website, youthtennis.com, where they could find play opportunities quickly and easily. As a result, the TIA coordinated the printing of over 1 million tennis racquet hang-cards to be placed on youth racquets at the various retail channels throughout the United States. In addiiton, the TIA worked closely with the USTA to develop POP signage for retailers to utilize in their stores.
In March, the Tennis Industry Association organized meetings in both New York and Florida to discuss efforts to promote retail and to grow the game and the "business of tennis."
Certified Fitness professionals who participate in and complete a seven hour Cardio Tennis Training can now receive Continuing Education Units from the National Academy of Sports Medicine. With this announcement, Cardio Tennis becomes the first tennis oriented programs to receive continuing education accreditation by the NASM, which has been the global leader in delivering evidenced-based certifications and advanced credentials to health and fitness professionals since 1987.
With over 30 Cardio Tennis Training courses scheduled around the country in 2013, tennis professionals and facilities have a great opportunity to learn how to deliver one of the most popular and fastest growing tennis programs and become a Licensed Cardio Tennis professional. Now, to help expand the reach of Cardio Tennis and get even more facilities and professionals on board with the program, anyone attending a Cardio Tennis Training Course in 2013 will receive their first year of Cardio Tennis Authorized Provider status for FREE - a $100 value.
Help benchmark your tennis retail business against industry averages with the latest research released by the TIA available to tennis retailers — the Cost of Doing Business Tennis Retailers Report. The report highlights key performance indicators for tennis retailers, such as gross margin percentages, stock turns, profit/loss estimates, revenue splits and more.
Music sensation Redfoo, of the music group LMFAO, and “Heroes” TV star Sendhil Ramamurthy have both entered the 2013 US Open National Playoffs, which provides the opportunity for all players 14 years of age and older to earn a berth into the US Open.