The TIA has updated its “Retail Manager’s Manual” with new and revised chapters, an appendix with nearly two dozen “tips,” sample worksheets and an enhanced “resources” section.
Thousands of retailers recently received postcards from the TIA urging them to “have a voice in your industry” by joining the TIA Retail Division. In addition, manufacturer sales reps received packets that include material they can bring to their retail accounts to help promote the Retail Division.
The Tennis Show, which debuted in New York City last year just before the US Open, and tied into the 2012 USTA Tennis Teacher’s Conference, will not be held in 2013. However, the Tennis Show will return to New York in 2014. The TTC, also on hiatus for 2013, will resume in 2014 with expanded plans to provide the best possible learning experience for tennis teachers and coaches.
The WTA is unveiling a new advertising campaign.
The "40 LOVE" global advertising campaign is a part of a year-long celebration of the four decades of the WTA, which also includes a season-long promotion of the WTA's historic milestones, headlined by a celebration of women's tennis and the champions of the WTA at an event that will include the gathering of former World No.1's in London on June 30, 2013.
Consumers will decide in the first three to five seconds if they are comfortable in your store. Making shoppers comfortable in your specialty tennis retail environment as soon as possible is a critical factor in your conversions and your store’s close rate and, of equal importance, in consumer satisfaction with your retail brand.
Looking to get more kids in the game? Based on research by the TIA and USTA, that’s a smart idea for your business. Here a few of the key findings from the recently released 2013 edition of the “State of the Industry” report that have to do with Youth Tennis and what they may mean for tennis providers.
For the first half of 2013 the TIA has been focused on industry efforts to grow the game and the business of tennis. Under the direction of TIA President Greg Mason—whose two-year term commenced at the beginning of 2013—and our board of directors, we continue to focus our efforts on our key strategic platforms.
Tiger Woods may have beat out his friend Roger Federer to be No. 1 on Forbe’s just-released list of the World’s 100 Highest-Paid Athletes, but tennis players fared well overall.
Red, orange, and green tennis balls, which were introduced to the market on a wide-scale in 2008 for utilization in play and instruction for players aged 10 and under, have a new replacement timeline recommendation from the International Tennis Federation.
The United States Professional Tennis Association (USPTA) and the USTA have joined forces to make the Emirates Airline US Open Series available to the USPTA and its members. The partnership is modeled after other successful agreements already in place in Stanford, New Haven and Cincinnati. The goal is to develop partnerships in the other Emirates Airline US Open Series cities and use the Series to promote tennis and the USPTA.