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Tennis Show, TIA Tennis Forum on Hiatus This Year; Will Return in 2014

The Tennis Show, which debuted in New York City last year just before the US Open, and tied into the 2012 USTA Tennis Teacher’s Conference, will not be held in 2013. However, the Tennis Show will return to New York in 2014.  The TTC, also on hiatus for 2013, will resume in 2014 with expanded plans to provide the best possible learning experience for tennis teachers and coaches.

WTA Unveils "40 LOVE" Global Advertising Campaign

The WTA is unveiling a new advertising campaign.

The "40 LOVE" global advertising campaign is a part of a year-long celebration of the four decades of the WTA, which also includes a season-long promotion of the WTA's historic milestones, headlined by a celebration of women's tennis and the champions of the WTA at an event that will include the gathering of former World No.1's in London on June 30, 2013. 

How to Put Shoppers in the ‘Comfort Zone’

Consumers will decide in the first three to five seconds if they are comfortable in your store. Making shoppers comfortable in your specialty tennis retail environment as soon as possible is a critical factor in your conversions and your store’s close rate and, of equal importance, in consumer satisfaction with your retail brand.

Halfway Through 2013: A Snapshot of TIA Efforts

For the first half of 2013 the TIA has been focused on industry efforts to grow the game and the business of tennis. Under the direction of TIA President Greg Mason—whose two-year term commenced at the beginning of 2013—and our board of directors, we continue to focus our efforts on our key strategic platforms.

USPTA and Emirates US Open Series Announce Collaboration

The United States Professional Tennis Association (USPTA) and the USTA have joined forces to make the Emirates Airline US Open Series available to the USPTA and its members. The partnership is modeled after other successful agreements already in place in Stanford, New Haven and Cincinnati. The goal is to develop partnerships in the other Emirates Airline US Open Series cities and use the Series to promote tennis and the USPTA.

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