This November and December, the USTA is spearheading the testing of “Rally the Family” messaging in selected markets across the country. The nationwide campaign is scheduled to roll out to consumers in March. Rally the Family focuses on tennis for all ages, using lower compression Red, Orange and Green tennis balls, shorter courts, shorter racquets and modified scoring, along with a focus on family spending time together in fun and healthy activities.
As we get closer to the end of 2015 and start getting ready for 2016, change is in the air for the world of fitness. While recent participation studies by the Sports & Fitness Industry Association (SFIA) indicate that the top five fitness pursuits in the U.S. are (1) walking for fitness, (2) running/jogging, (3) using a treadmill, (4) working out with free (hand) weights, and (5) using a stationary bike, there are some significant trends in fitness which are having a big impact on our approach to staying in shape.
Cardio Tennis, launched in 2005 by the TIA in conjunction with the USTA, now has more than 1.6 million Americans taking part in this successful health and fitness program.
The tennis industry and PHIT America are combining efforts to help promote the sport of tennis and increase physical activity throughout the country. Tennis facilities, tournaments, organizations, CTAs, teaching pros, etc. will soon be able to designate PHIT America as an official charity for their local tournaments and events.
Registration is now open for the 2016 Tennis Owners & Managers (T.O.M.) Conference, which will be March 23-25 in Miami during the Miami Open pro tournament. To register for the conference, and to take advantage of a discounted rate at the Hilton Downtown Miami and tickets for conference attendees to the Miami Open, visit TheTomConference.com.
FedEx and UPS will be increasing their shipping rates for the new year, which will affect those at the TIA Associate Membership level and above who use the TIA’s PartnerShip shipping program. The UPS rate increase will take effect Dec. 28 and new FedEx rates will be in effect Jan. 4.
The USTA Nominating Committee is seeking qualified candidates to serve on the 2017-2018 USTA Board of Directors and Nominating Committee. For complete details regarding the nominating process, the timeline, requirements and duties of the USTA Board of Directors and Nominating Committee, and a link to the online application, click here. Application deadline is February 1.
The ATP and Emirates Airline announced a new partnership on Nov. 22 that will see the award-winning airline elevate its status to the Premier Partner of the ATP World Tour starting in 2016. The five-year agreement represents the biggest sponsorship deal in the history of the ATP.
The third quarter of 2015 was bumpy for the tennis marketplace overall, with only strings and ROG tennis balls growing in wholesale shipments. Racquet unit shipments continue to lag, although pro/specialty retailers showed minor growth in racquet unit sales. However, there appears to be some early signs of overcoming the rust from issues in the greater shipment environment that nagged the industry in 2014 and continued into 2015.
The USTA Foundation, the national charitable organization of the USTA, held its inaugural USTA Foundation Los Angeles Pro-Am on November 8 and raised more than $150,000. The USTA Foundation provides grants for programs nationwide for under-resourced youth; individuals with disabilities; and wounded, ill and injured service members, veterans and their families.