Technological product innovations are impacting all sports and fitness activities, and tennis is no exception. The sport has always been one to embrace new materials and technologies as it continues to add to the 17.9 million U.S. tennis players in the U.S, based on research from the Tennis Industry Association (TIA).

The tennis industry and PHIT America are joining forces to promote the sport of tennis and increase physical activity throughout the country. The TIA is encouraging any group that holds tennis events to designate PHIT KIDS as their designated charity to help increase awareness of efforts under way at PHIT America.

The TIA’s new “Knowledge Base” will include a series of educational webinars this spring and summer that touch on many segments of the tennis industry. A number of the webinar topics for this “learning series” have been adapted from presentations at the Tennis Owners & Managers Conference that was held in Miami this past March.

Cardio Tennis, one of the fastest growing tennis programs in the U.S., has updated its Training Courses for tennis providers, adding a Level 2 for professional education for tennis and fitness pros. Cardio Tennis also has a new logo, which is on the website CardioTennis.com and will be rolled out with other material and promotions for Cardio Tennis Authorized Providers.

The TIA will soon publish the sixth edition of its annual State of the Industry report, which analyzes data from the previous year collected through the nearly 80 TIA surveys and research studies. The State of the Industry report contains important information that all segments of the tennis industry can, and should, use to help their business. The full 16-page report will be available to all TIA members.

The ninth annual TIA Tennis Forum will be Monday, Aug. 29, on the Ballroom level of the Grand Hyatt New York City, right before play begins at the 2016 US Open. To register, visit TennisIndustry.org/forum.

The Tennis Industry Association (TIA) has announced a strategic partnership with Sports Club Advisors (SCA) of Chicago in the areas of strategic management and financial advisory services for tennis clubs and facilities.

With summer approaching, and International Coaches Week upon us, this is a great time to grow your business and bring tennis to a new generation of youngsters.

Through the TIA, Tennis Channel is offering a 20% discount on annual subscriptions to Tennis Channel Plus through June 5. (Go to tennischannel.com, click Tennis Channel Plus, and use Promo Code TIA20.)

The ATP and Infosys, a global leader in consulting, technology, outsourcing and next-generation services, have launched a new statistical way to measure the best performing ATP World Tour players across three key categories—Serving, Returning and Under Pressure. These new stats and ratings are now live on ATPWorldTour.com.