The Tennis Industry Association (TIA) staged its own version of “March Madness” recently and even crowned a champion—in less than one hour. The TIA’s “March Madness” event was the Tennis Industry Innovation Challenge, a “Shark Tank”-like competition to identify the most innovative and creative product or service in the tennis industry. In the final analysis, the panel of judges picked Tennibot, a robotic tennis ball collector.

To help tennis providers manage and grow their businesses, including in the important areas of staffing, recruitment, management and leadership, the Tennis Industry Association (TIA) has formed its newest corporate partnership with Snodgrass Partners Inc., an executive search and management consulting firm based in Overland Park, Kan.

To help tennis providers manage and grow their businesses, the Tennis Industry Association (TIA) is identifying viable technology development companies that offer “software as a service” (SaaS). The newest partnership is with TennisClub.com, a software company that provides marketing, advertising and club management solutions for tennis providers and facilities.

Key industry meetings March 27-29 in Orlando will bring together top experts and officials to talk about the future of this industry and how your business can benefit. Presented by the TIA, the meetings will be at the award-winning Rosen Shingle Creek Resort. Both full conference admission and day passes are available. Click here to register.

The spirit of innovation and creativity is alive and well in tennis, as some of the most brilliant new products and services in the tennis industry take center stage on Monday, March 27, at the inaugural Tennis Industry Innovation Challenge, held at the Rosen Shingle Creek Resort in Orlando, Fla.

A national Tennis Health & Wellness Task Force, comprised of top doctors and sports medicine experts, has been assembled by the tennis industry to help reach and engage mainstream Americans with messaging on the health, fitness, wellness and life benefits of tennis.