‘MyTennisLessons’ Joins TIA As SaaS Partner

To help tennis providers manage and grow their businesses, the Tennis Industry Association is partnering with technology development companies that offer “software as a service” (SaaS). The newest partnership is with MyTennisLessons.com (MTL), an online marketplace for tennis lessons that connects tennis instructors with students across the country.

“On the most basic level, MyTennisLessons was created to help customers easily find and book lessons with local certified and qualified tennis coaches,” says Andrew Marcus, founder and CEO of MyTennisLessons.com. “With an eye toward turning beginners into frequent players, accessibility to the game and sustained player support is of paramount importance to us.”

Marcus says MTL has more than 500 instructors in its network, making convenience a priority for instructors and tennis students alike. “For our coaches, we help get them new clients and take care of their back-office needs such as marketing, scheduling, billing and customer service,” he says. “This enables our coaches to focus more time on what they do best—teach tennis.”

"The software as a service industry has been growing at a very rapid pace," says TIA Executive Director Jolyn de Boer. “In tennis, there are now many companies that offer business solutions, including software platforms designed for tennis providers and facilities. Our goal and opportunity is to research and highlight these companies and services offered so facilities and providers can determine which of these services best fit their needs and hopefully save time and money in the process.”

Approved TIA SaaS Business Partners, such as MyTennisLessons.com, will become part of the family of TIA Recommended Software and Business Solutions, and also receive membership benefits and services to help the facilities, retailers and providers using their specific technology product. The TIA maintains a network of thousands of facilities, retailers, and tennis businesses that can utilize SaaS products in their daily operations.

A key component of the partnership between the TIA and SaaS providers will be the utilization of an API (application programming interface) that allows SaaS clients to select tennis information (i.e. business information, programs, events, etc.) that can be published automatically on the PlayTennis.com website.

"This is an instant added value to our SaaS partners and their end-users. Tennis providers can publish their business and program information in one place and have it appear on PlayTennis.com searches, instantly expanding their potential consumer reach," says de Boer.

For more information, contact TIA Business Manager Brian O’Donnell at (843) 473-4504 or brian@tennisindustry.org.

To learn more about MyTennisLessons, visit www.MyTennisLessons.com or contact Andrew Marcus at Andrew@mytennislessons.com.

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About MyTennisLessons
MyTennisLessons is an online marketplace for tennis instruction, where customers can find and compare local instructors and book lessons. MTL, which has more than 500 active tennis instructors in 35 states, helps listed coaches gain new clients at the days, times, and locations they have available, and also takes care of their back office needs such as scheduling, billing and customer service. Visit MyTennisLessons.com.

About the TIA
The Tennis Industry Association, the not-for-profit trade association for tennis, is THE unifying force in the tennis industry whose mission is to promote the growth and economic vitality of tennis by working closely with the U.S. Tennis Association and industry partners to develop and implement initiatives to increase tennis participation and improve the health of industry businesses. Core TIA activities include producing more than 70 research reports annually on participation and consumer/trade research, in addition to Grow the Game Initiatives such as PlayTennis.com, 10 and Under Tennis, the GrowingTennis System™, Tennis Welcome Centers, Cardio Tennis, Careers in Tennis and Tennis Tune-Up Campaign. Visit TennisIndustry.org or call 866-686-3036.