As a part of its ongoing effort to help tennis retailers grow their businesses, the Tennis Industry Association is running a limited time/quantity promotion of its retail assessment program, which is completed in conjunction with retail industry consultants Gluskin Townley Group. Specialty tennis retailers will have the opportunity to complete the "Survive or Thrive" retail assessment—normally priced at $200—for free prior to March 1.
With today’s challenging and continuously changing marketplace, it's important for tennis retailers to understand what they are doing right and what areas of their business has room for improvement. The retail assessment program consists of a tennis retail business assessment diagnostic, taking approximately 30 minutes to complete and covering 8 essential areas of specialty tennis retailing:
- Business technology & reporting
- Financial benchmarks
- Marketing & promotions
- Store operations
- Store environment
- Ownership & management
- Staff recruiting & hiring
- Customer Service
Upon completion of the diagnostic, specialty tennis retailers who are eligible to participate will receive a confidential 8-page "Level 1" report outlining how their retail business scored in each of the eight essential operating elements, what their strengths and weakness are, and which of the operational elements are critical for them to improve immediately. The assessment will enable retailers to work on increasing both profitability and overall business value.
Specialty tennis retailers who wish to take advantage of this offer should contact Marty Mohar, TIA Retail Liaison, at (843) 473-4505 or firstname.lastname@example.org to see if they qualify for the free assessment. Those who may not qualify for the offer may still complete the assessment at the non-member price of $200 or the TIA Member price of $155.
About the Gluskin Townley Group
Founded in 2004 as a marketing and research consulting firm, Gluskin Townley Group is managed by retail industry veterans Elliot Gluskin and Jay Townley and brings over 80 combined years of retail industry experience to its partnership with the Tennis Industry Association.
With nearly 30 years experience in marketing and market research, Elliot brings a blend of data and consumer perspective to every project—making sure the client gets a complete picture of both the challenges and opportunities that lay ahead. Prior to founding the Gluskin Townley Group LLC, Elliot was research director for a major cycling company that encompassed mountain bike magazines, web sites, and consumer events. In 2001, he was the project manager and co-author of the "Cycling Consumer of the New Millennium" a research study that stands as the authoritative report on the U.S. adult bicycling consumer.
With 50 years of experience in the bicycle industry, Jay has built expert knowledge in advocacy, government relations, purchasing, marketing, strategic planning, and retail education. Prior to founding the Gluskin Townley Group LLC, Jay spent time as an independent consultant working with both suppliers and retailers. Jay has held both Vice President and Presidential positions with several bicycling industry firms and is a highly esteemed speaker at international bicycling trade shows.