This coming September tennis facilities and coaches from across the country will be encouraging new players to get into the game with the "Try Tennis for Free" campaign. This promotion is a continuation of the successful joint efforts of the TIA, USPTA's Tennis Across America, and the PTR this past May.
PlayTennis.com will serve as the central portal for the campaign as consumers will be directed here in various industry messaging, which will take the form of ad buys on social media and popular search engines as well as national wire releases. On the site, new and returning players looking to get in the game will not only be able to find facilities and coaches participating in Try Tennis for Free, but will also be able to search the particular programs being offered, an additional feature added for the September campaign.
For Try Tennis for Free in September, the TIA will again offer hundreds of prizes that will include tennis gear, apparel and more to consumers who register on PlayTennis.com. There will also be a sweepstakes that will include three- and five-day camps and clinics from top resorts and tennis academies.
Tennis industry organizers should check their email inboxes in the coming weeks for additional details on signing up for the promotion and entering their programs. In the meantime, free marketing collateral is available on PlayTennis.com for organizers to download and customize to assist them in marketing the campaign in their local communities. Similar to the promotion in May, the choice of program is at the discretion of the participating providers and can include events such as Cardio Tennis, Group Lessons and Clinics, Private Lessons, and Free Tennis Play Days.
The USTA will also be encouraging organizers to host Play Events for youth tennis during the month of September in conjunction with Nickelodeon's Worldwide Day of Play. Events can be for kids and families of all ages and skill levels, or host a Play Day to introduce kids to the thrill of competition. Registration enhancements to YouthTennis.com allow parents to sign up their kids before your event so you can track attendance. Visit https://www.youthtennis.com/organizers to register your event. Facilities who post their events as a part of the USTA effort will also appear on the PlayTennis.com program searches.
For questions regarding Try Tennis for Free this September, contact the TIA at firstname.lastname@example.org or (866) 686-3036.