Cardio Tennis Manager Michele Krause of University Park, Fla., was presented with the PTR/TIA Commitment to the Industry Award during the Professional Tennis Registry’s annual International Tennis Symposium, held Feb. 24-28 at the Hyatt Regency Grand Cypress in Orlando, Fla.
“When Michele joined the Tennis Industry Association in 2005 to run the Cardio Tennis program, I knew she had all the right ingredients to embrace this ‘new form of tennis’ and help turn it into a nationwide phenomenon—now with more than 1.5 million participants and over 1,800 Cardio Tennis sites in the U.S.,” said TIA Executive Director Jolyn de Boer in presenting the award. “In the process, Michele has been creating frequent tennis players and tennis consumers, which are keys to making this industry thrive for all of us. And her support for teaching pros, providing them with tools to run successful and profitable Cardio Tennis programs, has been unwavering.”
Krause also has worked to increase benefits and services to both Cardio Tennis participants and to those running Cardio Tennis programs, including helping to develop Cardio Tennis “Authorized Providers” and key partnerships with TRX Suspension Training and Total Health Interactive. She leads the National Cardio Tennis Speakers’ Team, helped create the Cardio Tennis Master’s Program and Cardio Tennis Kids, coordinated Cardio Tennis for “The Biggest Loser” TV show, and helped to secure Anna Kournikova as a Cardio Tennis spokesperson.
“Michele is one of the most amazing persons I’ve ever had the pleasure to work with—her energy and enthusiasm for Cardio Tennis is incredible,” says Mike Woody, the executive director of the Midland (Mich.) Community Tennis Center and a longtime member of the Cardio Tennis National Speakers Team. Samantha Ardenfriend of Sarasota, Fla., another CT Speakers Team member, adds, “Michele’s personal mission is to see Cardio Tennis help players become fit and healthy; and coaches and clubs benefitting from the training and programming opportunities.”
Krause has also been focusing on expanding and improving Cardio Tennis (CardioTennis.com). To date, Cardio Tennis been introduced in 30 countries, and most recently, Tennis Australia is using Cardio Tennis in a major consumer tennis participation drive.