The Physical Activity Council, a consortium of 6 major trade associations for sports and leisure activities (including the TIA), has published its annual Play Report, which shows growth in Tennis and Cardio Tennis for 2013.
Measuring participation in 117 different sports, fitness, and recreation activities, the annual Play Report includes one of the largest sample sizes ~20,000 of any single source sports study in the United States, "providing a high degree of statistical accuracy in the results," says Keith Storey, VP of Sports Marketing Surveys, the independent sports marketing research firm which conducts the study annually on behalf of the Physical Activity Council.
According to the 2013 study, Tennis participation in the United States grew at a rate of 4% in 2013 over 2012, to a total of 17.7 million tennis players. In addition, Cardio Tennis participation continues its solid year over year growth with an increase in total participants of 9%, reaching approximately 1.4 million total players since the programs inception in 2007.
In addition to growth in total play, the 2013 PAC Report shows growth in the tennis industry's key revenue generators, frequent players - those who play 21+ times or more each year. From 2012 to 2013, the number of frequent tennis players in the U.S. grew at a rate of 4.7% to a total of 5.47 million players.
A free copy of the topline Play Report will be made available soon at PhysicalActivityCouncil.com. For questions regarding TIA research please contact the TIA research department via email at firstname.lastname@example.org.