Consumers looking to get into tennis or play more frequently will now have at their fingertips the most powerful tennis industry databases for finding courts, programs, instruction and more when they go to playtennis.com, a new free interactive website developed through a cooperative industry effort.
All of the features and functionality of the playtennis.com website will be accessible on all digital platforms—computers, tablets, and mobile phones, including apps for iPhone and Android. To support the site, the playtennis.com logo will appear on 30 million cans of tennis balls, 1.5 million racquets, footwear boxes and other product packaging, and in online and print messaging.
For tennis providers—such as teaching pros, facilities, clubs, parks, retailers and others—these comprehensive databases are important for helping to drive business. Providers should go to growtennis.com to add or update their information and programs for free, so that information then becomes searchable by consumers.
The expansive industry database, including access via growtennis.com, are part of the TIA’s GrowingTennis System, which has recently received enhancements for improved user functionality that will be released to tennis providers early next month. "We’ve restructured the data input process to make the entire experience for tennis providers who want to add, update or edit their information as efficient and friendly as possible,” says TIA Information Technology Manager Matt Allen. "This system has been the primary source of tennis provider information for everything from facility data, retailer data, program information, and more since its initial launch in 2005."
"Our goal is to streamline the entire data management process for tennis providers,” says TIA Executive Director Jolyn de Boer. “We’ve revamped growtennis.com to make it easy to navigate and a more efficient system to help providers update or add their most current information quickly and easily, so consumers searching on playtennis.com for courts, programs or instructors will be directed to their business.”
In addition to searches on playtennis.com, data such as tennis programming and facility information (location, number of courts, hours of operation, etc.) supplied via the GrowingTennis System is currently queried by tennis consumers through websites such as TennisChannel.com, Tennis.com and USTA.com more than 4 million times each month.
Currently the TIA lists approximately 14,000 tennis facilities in the GrowingTennis System database, with information on nearly 100,000 tennis courts in the U.S. Also maintained in the GrowingTennis System is data and contact information for more than 17,000 tennis industry contacts.
For more information, to update your GrowingTennis System account information, or to establish a new account for free on the GrowingTennis System that you can update any time you wish, visit GrowingTennis.com. For questions, contact TIA Information Technology Manager Matt Allen, Matt at TennisIndustry dot org.