New Prince CEO Ballardie Joins TIA Board of Directors

Mike Ballardie, the new CEO of Prince Global Sports, is the newest member of the Tennis Industry Association’s Board of Directors. Ballardie, who is based in London, has been responsible for Prince’s operations in the eastern hemisphere for nearly 10 years.

We’re delighted to have Mike join our Board of Directors and Executive Committee,” said TIA Executive Director Jolyn de Boer. “I’m very much looking forward to working with him, along with the entire Board of Directors and our industry partners, in helping to grow this industry.”

Ballardie has played tennis since the age of 4, including seven years as a professional player and coach, and has held positions at Wilson Sporting Goods, VF Corp., and Benetton in Europe.

“I have been involved in the tennis world as a player, a coach and as a business career,” Ballardie said. “The opportunity to lead Prince as its CEO is a tremendous honor and privilege.”

Prince Global Sports was formed in 2012 by an affiliate of Waitt Co., which acquired select operating assets of Prince in the U.S. and Europe. “Mike has a deep knowledge and passionate commitment to the tennis and squash industries as well as a demonstrated ability to manage Prince,” said Dana Bradford, CEO of Waitt Co. “He will do an exceptional job preserving and expanding the brand and business enterprise of Prince.”

Prince Global Sports is headquartered in Bordentown, NJ, with offices in London, France, Holland, Germany and Taiwan.