The tennis industry saw positive wholesale dollar growth in 2012 in all equipment categories measured by the Tennis Industry Association—racquets, strings and balls, including breakout categories for championship tennis balls as well as red, orange and green (ROG) balls. The 2012 growth represents a significant rebound from the challenging time the industry faced a year earlier.
In an effort to help measure annual market fluctuations in the overall equipment segment of the industry the TIA has unveiled a new measure: the Tennis Industry Equipment Index. This annualized index aggregates total wholesale dollar shipments distributed into the market for tennis racquets, balls, and strings. The 2012 index, which is up 7 points over the previous year to 119, is approaching the pre-recessionary levels seen by the industry in 2007 and 2008. Helping drive this growth in the index for 2012 was a solid overall year for the youth tennis equipment market as well as slightly increasing average price points for the equipment categories.
In 2012, wholesale shipments of red, orange, and green tennis balls grew 38% in both units and dollars. The green ball showed the most significant growth year-over-year, which was up 83% in total units shipped. From 2010 to 2012, red, orange, and green tennis ball shipment units have increased 124%.
Youth tennis racquets, which proved a challenging segment in 2011, rebounded in 2012 with 5% growth in wholesale shipment units and 10% growth in wholesale shipment dollars. As the industry continues to focus efforts on growing youth tennis, ROG tennis balls and youth racquet sales will be a key metric to monitor the industry's impact on this segment of the game.
Overall, tennis balls, racquets, and strings also showed positive growth performance in 2012.
- Wholesale dollar shipments of strings were up 2% over 2011, however units were flat
- Wholesale dollar shipments of balls were up 6%, units up 1%
- Wholesale dollar shipments of racquets were up 7%, units up 1%
TIA industry indicators for specialty tennis retailers also showed positive results for 2012 over 2011. According to the latest data released in the TIA Specialty Store Retail Audit, year-end racquet unit sales are up just over 2% and were at their highest levels since the recession began to have a significant impact on our economy in late 2008.
"We've built some momentum going into 2013 with positive growth over a tough year in 2011," says TIA Executive Director Jolyn de Boer. "With participation up 4% in 2012 and positive growth in all these various categories we're very pleased with the results and focused on continued growth for our industry and sport moving forward."
For questions regarding TIA Research please contact Ryan Melton, TIA Operations Manager at firstname.lastname@example.org or by phone at (843) 473-4490.