The USTA announced in May that Nintendo has signed on as an Official Sponsor of the SmashZone Mobile Tour, the interactive tennis fan attraction which introduces children to tennis in a fun and engaging way. As part of the agreement, Nintendo, the worldwide pioneer in the creation of interactive entertainment, will incorporate video game kiosks into the SmashZone experience throughout the duration of the tour. The partnership launched at the California Strawberry Festival in Oxnard, Calif., which was held on May 19 - 20.
This year’s SmashZone Mobile Tour will serve as a launching pad for Mario Tennis Open for the Nintendo 3DS hand-held system. Mario Tennis Open, a fun, portable tennis game that can be played in 3D without the need for special glasses, was released everywhere on May 20, and this arrangement provides an opportunity for an integrated fan experience where audiences can demo the new game.
SmashZone Mobile includes a 53-foot trailer, which anchors four kid-sized tennis courts for youth play. Courts feature games such as Xerox Rally Courts, Esurance Sweet Spot and Target Challenge. The trailer itself, which is handicap accessible, features interactive activities for visitors, including a TENNISMagazine Green Screen Cover Shoot and touch screen kiosks. The Nintendo video game kiosks will be located in the game room of the trailer. Additionally, Nintendo brand ambassadors will be on site to provide hands-on demonstrations of Mario Tennis Open on the youth tennis courts.
In addition, Nintendo will be an Official Sponsor of Arthur Ashe Kids’ Day presented by Hess Oil, which will be held on August 25 at the USTA Billie Jean King National Tennis Center. The sponsorship will enhance fans’ on-site experience by having in-person visits from Mario and Luigi from Mario Tennis Open and product demonstrations on the grounds during the free activity portion of Arthur Ashe Kids’ Day.