Specialty tennis retailers, mark your calendars -- November 24, 2012 is the second annual Small Business Saturday! This national promotion supported and sponsored by American Express is offering a $25 statement credit for American Express card holders who make purchases of $25 or more at small businesses accepting American Express cards on Saturday, November 24, 2012.
Created in an effort to stimulate retail sales at small businesses across America, "Small Business Saturday," rides on the coattails of one of the busiest holiday shopping weekends in the country, right between "Black Friday" and "Cyber Monday." American Express has created a variety of free tools to help small business owners who wish to participate get involved and promote their business and the card company is leveraging the power of social media to drive involvement in the Small Business Saturday promotion. Tennis retailers can visit Facebook.com/ShopSmall to receive free in-store signage and e-marketing materials and $100 worth of free Facebook ads. In addition, the Facebook.com/ShopSmall page offers downloadable files to create in-store signage, along with other e-marketing materials -- customizable e-mail templates, Facebook and Twitter posts copy, and the ShopSmall logo.
Additional options and marketing resources are available via the AmEx Small Business Saturday Toolkit to help small businesses create professional quality business videos and become engaged on popular social media platforms. American Express has also developed a "Small Business Saturday Checklist," to help small business owners ensure they are taking advantage of all the resources available from American Express for the national promotion. Last year, more than 100,000 small businesses downloaded point-of-purchase promotional materials and 10,000 small businesses signed up for free Facebook advertising. Compared to the Saturday after Thanksgiving in 2009, the first annual "Small Business Saturday" in 2010 saw a 27% increase in sales on American Express cards.
In order for consumers to receive the $25 back offer for "shopping small" on 11/24, the business where they shop must get in touch with their AMEX Merchant Services contact. The retailers merchant services contact will set up the retailer in the system as an official Small Business Saturday merchant, thereby giving ocnsumers the opportunity to receive the $25 credit at those merchants. Consumers who want to participate in the promotion can check the Facebook.com/ShopSmall page for participation details beginning in November.