MELBOURNE, Australia, Jan. 19, 2019 /PRNewswire/ -- Novak Djokovic, the No.1 ranked men's singles tennis player, 14-time Grand Slam Champion and ATP Player's Council President, today announced an investment and strategic partnership with Universal Tennis.
Universal Tennis has a compelling plan, the capabilities and resources, and the innovative products and ideas to improve the tennis ecosystem. I am excited to work with the company and their world-class partners to provide solutions that will positively impact tennis. I encourage all nations, the ITF and the governing bodies to join our collaborative effort to bring about long lasting positive change benefiting everyone in tennis," said Novak Djokovic, world singles No.1 and 14-time Grand Slam Champion.
Djokovic's investment and partnership with Universal Tennis will support and enhance the company's mission to make tennis more affordable, accessible and fun for players at all levels around the world. Together, the partners will work on several core initiatives:
Expand the worldwide adoption of Universal Tennis Rating (UTR), the global tennis rating that measures all players regardless of age, gender and geography on the same 16.50 scale;
Support new events and enhance existing opportunities in professional tennis to ensure the sport retains economically viable pathways for professional players;
Collaborate to support philanthropic endeavors; and
Develop initiatives to improve the game for players, organizers and those involved in the business of tennis.
"Novak Djokovic is one of the all-time greats in tennis who brings a unique and valuable perspective as an elite professional athlete and as someone who has both a deep understanding of the challenges in tennis and the genuine desire to make tennis better. We look forward to collaborating with Novak and his team to bring needed solutions to all levels of tennis to ensure the sport develops and grows," said Mark Leschly, Universal Tennis Chairman and CEO.