The start of the holiday shopping season brought good news to the pro/specialty segment of the tennis industry in 2013. In what has been a challenging year in terms of "sell through" for racquets among pro/specialty retailers, November racquet sales saw an increase of 4% in unit sales over 2012.
With the increasing average price of racquets sold in this channel in 2012, which was up 4% year-to-date at the close of November, retailers also experienced a 7% increase in dollar sales over the same period last year. Racquets in the "mid-plus" head size (96-104 square inches), dominated sales in November with 15 of the top 20 selling racquets falling into this range.
The TIA Pro/Specialty Retail Audit is conducted on a monthly basis and is weighted to provide a nationally representative sample of the pro/specialty tennis retail landscape.