A new group of supporters has emerged out of the PHIT America Alliance campaign, “ambassadors.”
“Ever since our first News Flash article, we have been approached by grassroots influencers, coaches, professional athletes and many P.E. teachers asking how they can help support PHIT America,” says Jim Baugh, founder of PHIT America. “So, we decided to add a new Alliance category, which we call Ambassadors, to help promote our cause along with the 130 PHIT America corporate sponsors.”
Who can become a PHIT America Ambassador? Teaching professionals, fitness instructors, coaches, sales reps, athletic trainers, P.E. teachers, school teachers, individual sports & fitness retailers, parks & recreation department administrators or any individual who wants to help spread the word about PHIT America and the regular news articles.
“Having a number of local Ambassadors throughout the country will really help expand the reach of PHIT America at the grassroots level,” says Mike May, marketing consultant with PHIT America. “We need individuals from all walks of life within the sports, health, and fitness industry.”
“Throughout my career in the sports industry,” Baugh adds. “I realized how important local influencers are to this industry. We want people who believe in our mission and goals to be part of our team and help deliver our message to their contacts.”
PHIT America Ambassador will receive PHIT America News Flashes and are asked to forward them to their contacts via email, Facebook, Twitter or any other efficient way. If an Ambassador has a Twitter or Facebook account, they are asked to “follow” or “like” PHIT America. All Ambassadors are listed on www.PHITAmerica.org with their professional affiliation and a link to a website of their choice. Most importantly, Ambassadors will be part of A Movement for a Fit & Healthy America.
Interested individuals can become an Ambassador by emailing Ambassador@PHITAmerica.org. Please send PHIT America your name, email address, professional affiliation(s) and a URL you would like to have linked from your listing on PHITAmerica.org. Once acknowledged, you will start to receive PHIT America News Flashes, articles and other materials to support the cause and campaign.
“We must work together to help solve the obesity crisis. And, more and more Americans are becoming totally sedentary,” says Baugh. “Our industry has a great gift to give to Americans, namely sports and fitness as a way of life. America really needs our help. PHIT America’s outreach and programs will help get Americans more active, fit, and healthy.” Baugh is a former president of Wilson Sporting Goods, a member of the board of directors of the Sports & Fitness Industry Association, and a member of the Sporting Goods Industry’s Hall of Fame. He also worked at Prince, was president of the Tennis Industry Association and on the USTA Board of Directors.
PHIT America—an educational, advocacy and social media marketing campaign—is designed to reach millions of Americans and create a Movement for a Fit and Healthy America. PHIT America will combat the obesity and sedentary activity crisis—which is having an adverse effect on health care costs in the U.S.—by promoting new legislation and grassroots programs that will help get Americans more active, playing more sports, getting fit and becoming healthier.
PHIT America (www.PHITAmerica.org) is a not-for-profit cause and campaign launched in January of 2013.