'Play Your Court' Joins TIA as SaaS Business Partner

To help tennis providers manage and grow their businesses, the Tennis Industry Association is partnering with technology development companies that offer “software as a service” (SaaS). The newest partnership is with Play Your Court, a mobile tennis business that helps make the sport more accessible and convenient to players.

“Through the PlayYourCourt.com website, players can find and book convenient and affordable tennis instruction in their own neighborhoods, making it easy for individuals and families to learn and improve,” says Play Your Court CEO and founder Scott Baxter. “Our website serves as a unique marketing platform that matches clients in search of local instruction opportunities with our tennis professionals. Play Your Court is great for players, teaching professionals, and the game overall.”

Currently, Play Your Court serves more than 30 states in the U.S. with a staff of more than 100 certified tennis teaching professionals. “We only hire the best professionals in the industry capable of retaining business and developing frequent players,” Baxter says. “It is our goal to have over 500 professionals on staff by the end of 2014.”

"The software as a service industry has been growing at a very rapid pace," says TIA Executive Director Jolyn de Boer. “In tennis, there are now many companies that offer business solutions, including software platforms designed for tennis providers and facilities. Our goal and opportunity is to research and highlight these companies and services offered so facilities and providers can determine which of these services best fit their needs and hopefully save time and money in the process.”

Approved TIA SaaS Business Partners, such as Play Your Court, will become part of the family of TIA Recommended Software and Business Solutions, and also receive membership benefits and services to help the facilities, retailers and providers using their specific technology product. The TIA maintains a network of thousands of facilities, retailers, and tennis businesses that can utilize SaaS products in their daily operations.

A key component of the partnership between the TIA and SaaS providers will be the utilization of an API (application programming interface) that allows SaaS clients to select tennis information (i.e. business information, programs, events, etc.) that can be published automatically on the PlayTennis.com website.

"This is an instant added value to our SaaS partners and their end-users. Tennis providers can publish their business and program information in one place and have it appear on PlayTennis.com searches, instantly expanding their potential consumer reach," says de Boer.

For more information, contact TIA Business Manager Brian O’Donnell at (843) 473-4504 or brian@tennisindustry.org.

To learn more about Play Your Court, visit www.PlayYourCourt.com or contact Scott Baxter at scottbaxter@playyourcourt.com.

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About Play Your Court
Play Your Court LLC (PYC) is a mobile tennis business that makes tennis more accessible and convenient to the average player.  Players book professional tennis instruction on any court of their choice directly through PlayYourCourt.com.  The website serves as a unique marketing platform that matches clients in search of local instruction opportunities with certified tennis professionals that typically have no comparable means with which to promote their services.  PYC also works with various municipalities to offer local tennis programming and regularly functions as a temp agency assisting businesses with convenient temporary staffing solutions.

About the TIA
The Tennis Industry Association, the not-for-profit trade association for tennis, is THE unifying force in the tennis industry whose mission is to promote the growth and economic vitality of tennis by working closely with the U.S. Tennis Association and industry partners to develop and implement initiatives to increase tennis participation and improve the health of industry businesses. Core TIA activities include producing more than 70 research reports annually on participation and consumer/trade research, in addition to Grow the Game Initiatives such as PlayTennis.com, 10 and Under Tennis, the GrowingTennis System™, Tennis Welcome Centers, Cardio Tennis, Careers in Tennis and Tennis Tune-Up Campaign. Visit TennisIndustry.org or call 866-686-3036.