Recently, the Tennis Industry Association deployed updates to the PlayTennis.com website, making it more user friendly for tennis players accessing the site on their mobile and tablet devices. The site, which was relaunched by the association in May of this year, is a central "hub" of tennis information for tennis consumers, allowing them to quickly and easily find playing partners, places to play, tennis lessons, tennis events, gear reviews, and more.
The updates, rolled out in mid November, not only improves the display of all the "search" functions on the site, but also includes enhanced search filters, allowing users to pinpoint exactly what type of playing partner or program their looking for, in addition to finding facilities near them with the most courts, and much more. "With nearly 20% of our consumer traffic to PlayTennis.com coming from tablet and mobile devices it is absolutely necessary to ensure we are giving those visitors the best user experience possible while also maintaining the same functionality visitors have become accustomed to when using their personal computers," says TIA IT Manager, Matt Allen.
An updated "Show in Map" feature has also been added to each of the consumer "Find-a" searches. When consumers are searching for places to play, programs, etc., they simply input their zip code or city in the search box, execute the search, then click "Show in Map," which returns all the sites search results in an easy to view map feature. In addition, consumers can easily figure out how to get to the courts and facilities near them using the "Driving Directions" function built right in to the system.
"In our latest consumer study on digital device usage, over 70% of frequent tennis players indicated that they've used their smart-phone to find a playing partner and 67% have used their device to find a court near them," says TIA Research & Operations Manager, Ryan Melton.
"Looking at our consumer traffic to the site in conjunction with the latest data from our consumer reports is what's helping drive our digital strategy with PlayTennis.com," says TIA Executive Director, Jolyn de Boer. "We recognize the opportunity to reach current and potential tennis consumers that are utilizing smart-phones and tablet devices and will continue to improve PlayTennis.com and its functionality to meet the needs of this continously growing user base."