A new player-matching tool for the PlayTennis.com website is being beta-tested now with a group of recreational players and should start to roll out later this summer. The new feature will help to overcome one of the biggest barriers that TIA research shows has been an entry to playing tennis: finding someone to play with.
"Our upgraded player-match system on PlayTennis.com will make it much easier for players to find a compatible match," says TIA Executive Director Jolyn de Boer. "It will allow players to sign up on the site, then connect directly with other players, including through text messaging."
Other PlayTennis.com features include creating a personal "dashboard" that will allow consumers to manage their tennis-playing lifestyle, such as their favorite facilities, retailers, previous matches and more. To encourage player sign-ups on PlayTennis.com, consumers can register to win hundreds of prizes from TIA members and partners, including autographed products, US Open seats, USTA memberships, Tennis magazine subscriptions and more.
"PlayTennis.com will continue to evolve as we monitor how consumers are interacting and engaging with the site, so we can serve the best interest of growing tennis overall, and in return, the economy of our industry," adds de Boer.