With many parts of the country finally recovering from the prolonged winter season, pro/specialty retailers saw a 1% uptick in their unit sales for the month of May as compared to the same period in 2013.
"It's encouraging to see this increase in sales at the pro/specialty channel given the abnormal weather patterns seen across many parts of the country through the first three to four months of the year and the challenging and continuously evolving competitive retail landscape," says TIA Executive Director, Jolyn de Boer.
The increase seen in racquet sales at pro/specialty marked three consecutive months in 2014 (March, April, May) where retailers saw positive movement in sales over the prior year and helped negate losses seen in early 2014. As a result, pro/specialty racquet unit sales are flat for the year (through May) and dollar sales in the same category are up 2% from the same January-May period of 2013 on slightly higher average selling prices.
The TIA's monthly pro/specialty retail audit measures tennis racquet sell-through in brick and mortar retailers across the country and tracks units sold, dollar sales, and average price, in addition to the top-selling brands. If you are a retailer and interested in participating as a member of the TIA's retail audit panel, contact the TIA's research department at firstname.lastname@example.org.