Retailers: Get Involved with Small Business Saturday

With one of the nation's busiest shopping days just around the corner (Black Friday), now is time for you to prepare for the shopping day created just for YOUR business, Small Business Saturday!

Founded in 2010 by American Express, Small Business Saturday is a day dedicated to supporting small businesses across the country. To help small businesses like yours take full advantage of this day, the website www.shopsmall.com, provides instant access to free marketing materials for your retail business as well as an easy sign-up process to get involved with the day.

On the site you can quickly and easily access the following materials to help promote your business on Small Business Saturday:

  • Online ads
  • Printable signage and POP material
  • Logos and imagery
  • Suggested social media and email templates

As an official partner of Small Business Saturday, the TIA encourages you to get involved with this nation-wide promotion and potentially generate some great new interest in your business this holiday shopping season.