The Sporting Goods Manufacturers Association appointed Ron Rosenbaum to its management team. As SGMA’s senior vice president of marketing & business development, Rosenbaum will provide direction and oversight to marketing, fundraising, membership and program development.
"Ron's proven track record in creating value for companies in the sports industry makes him a great fit for SGMA," said Tom Cove, SGMA President and CEO. "We're very pleased to have Ron's creativity and experience in building programs for our members, particularly as we implement our new strategic plan."
Prior to joining SGMA, Rosenbaum worked for the Club Managers Association of America (CMAA) in Alexandria, VA. From 2004-2012, he was the senior vice president of marketing and communications. Prior to that, he was that group's senior director of Premier Club Services from 2002-2004. From 1998-2001, he worked for the U.S. Tennis Association as marketing manager. His professional experience in the sports industry goes back to the early 1990s. Rosenbaum received his Bachelor's degree from George Mason University (Fairfax, VA) and his Master's degree from Johns Hopkins University (Baltimore, MD).
"I'm thrilled to be a part of an organization with such a rich history that is so highly regarded within the sports and recreation industry and the association community," said Rosenbaum. "I look forward to being a part of the SGMA team and helping the organization move forward with a range of important strategic initiatives."