Study Highlights Players Digital Device/Social Media Usage

The 2013 release of the TIA Tennis Consumer Study includes a newly developed section which measures the social media and digital device usage trends of frequent tennis players, those who play tennis 21+ times or more a year. Data in the report tracks tennis consumer's engagement with various social media platforms, digital devices, and tennis websites, and how these various platforms and devices are being utilized by the industry's frequent player base.

"As technology and media trends continue to evolve it's important that we are able to track and measure trends in media and digital device usage and their relevance to the industry's consumer base and the implications that has for industry businesses," says TIA Executive Director, Jolyn de Boer. "Providing timely market intelligence is a key focus of our association and this new addition to the Consumer Study is a testament to the TIA's efforts to keep our members and industry informed of the latest trends that may be impacting their businesses and strategic business decisions."

The special section of this report, which will be available to TIA Members at the Participating Partner level at no-cost, or for sale to non-members for $495, is being released in Q4 of this year.  

Members - Login to Download Report

A few highlights from this new section of the TIA Consumer Study include:

  • 21% of frequent tennis players talk about tennis on a weekly basis (or more) on Facebook
  • Nearly 90% of frequent tennis players use a PC and over 80% use a smart-phone
  • 3/4 of frequent tennis players who use a smart-phone access social networking sites with their device(s)
  • Nearly 30% of frequent tennis players who use tablet devices have used them to stream tennis related content.
  • 21% of frequent players are using smartphones to purchase tennis specific items, and nearly 90% use PCs to purchase tennis specific items.

The TIA Consumer Study, which is conducted on an annual basis, surveys approximately 1,000 frequent tennis players and covers the following areas:

  • Player Profile
  • Racquets
  • Apparel
  • Footwear
  • Strings
  • Balls

For questions regarding the 2013 TIA Consumer Study, or other TIA Research, please contact the TIA at research@tennisindustry.org or by phone at (843) 473-4490.