Small Business Saturday, a day dedicated to supporting local small businesses and strengthening and celebrating communities across the country, will take place on Nov. 30th. Created by American Express in 2010, Small Business Saturday serves as the ceremonial kickoff to the holiday shopping season for small businesses across the U.S., including hundreds of tennis pro and specialty retailers.
With the state of retail changing – from rising rents to shifting consumer behavior – and many communities experiencing shuttering shops, support of small businesses is vital.
According to the Shop Small® Consumer Impact survey from American Express, 73% of people feel that empty storefronts are a national issue and 84% agree that the increase in empty storefronts and closing of small, independently owned businesses negatively affects their local community.
An average of $0.67 of every dollar spent at a small business in the U.S. ends up staying in that local community, but the impact does not stop there. The Shop Small Consumer Impact Survey from American Express found that when consumers are aware of their impact, 75% say they would be more likely to purchase a product or service from a small independently owned business1. Over the past 9 years, consumers reported spending more than $100 billion at small businesses on Small Business Saturday3. Based on that reported spend, and taking into account that an average of two-thirds of every dollar spent at a small business stays in that community, an estimated $67 billion has stayed local on Small Business Saturday, helping communities thrive.
Thousands of community organizations across the nation have already pledged to be Neighborhood Champions this year, committing to host events and activities on Small Business Saturday to rally their communities and increase awareness of the benefits of shopping small with consumers.
The Big Future of Shopping Small:
Guide: Future of Shopping Small Guide filled with actionable tips to help small business owners begin to future-proof their businesses;
Grant: Main Street America (MSA) to give 10 small business owners a $10k grant each to help their businesses innovate in this evolving retail landscape. The grant program celebrates small businesses across the country that have demonstrated new approaches to traditional retail strategies and businesses that are looking to try out new techniques. The application to apply for this grant will be available starting on November 30th at www.AmericanExpress.com/FutureofRetailGuide. Deadline to apply is March 31, 2020.