11th Annual TIA Tennis Forum to include sports executives, USTA leaders, Nielsen analytics expert, industry Hall of Fame and more.
NEW YORK, N.Y. (Aug. 19, 2018) — The tennis industry will come together on Monday, Aug. 27, at the 11th annual Tennis Industry Association (TIA) Tennis Forum, which will be at the Grand Hyatt New York from 8 to 9:30 a.m.
The Tennis Forum will include the latest news and research about the state of the tennis industry, business insights, updates on grow-the-game initiatives including the U.S. Tennis Association’s Net Generation, and recognition of the 2018 Tennis Industry Hall of Fame inductees.
“This is an ideal time to gather with industry leaders to hear how the tennis and sports industries are addressing the challenges we face and the opportunities we have, as well as discuss collaborative ways to move this sport and industry forward,” says TIA Executive Director Jolyn de Boer.
U.S. Tennis Association Chairman of the Board and President Katrina Adams will welcome attendees with updates on the USTA and US Open, which begins that same day. She’ll be followed by Tom Cove, the president and CEO of the Sports & Fitness Industry Association, who will present “Sports Industry Research Insights,” about the state of sports participation in the U.S. and how tennis fits into the overall picture. De Boer will then present “Tennis Research Insights,” including data on tennis participation, equipment, retail sales and more. (Forum attendees will receive a summary report on key industry research.)
USTA Chief Executive of Community Tennis Craig Morris will give an update on Net Generation and the USTA’s commitment to growing tennis participation. Nielsen Sports executive Andrew Lafiosca will talk about analytics and insights within the sports industry.
TIA President Jeff Williams will introduce the Tennis Industry Hall of Fame. The two inductees for 2018 are Jim Fromuth, founder of distributor Fromuth Tennis, and the late Vic Braden, pro player, world-renown coach, author and sports scientist. Fromuth will be introduced by Pat Shields, CEO of Fromuth Tennis, and Braden will be honored by John Embree, CEO of the U.S. Professional Tennis Association.
While the Tennis Forum is free to attend, space is limited, so registration at TennisIndustry.org/forum is recommended. The Forum will be in the Ballroom at the Grand Hyatt New York, takes place during the USTA Tennis Teachers Conference/USPTA World Conference.