With the consumer launch of the new playtennis.com, a web page has been set-up specifically for tennis providers to download free marketing material that they can use to help support the industry-wide effort and to stimulate growth for their businesses. Visit TennisIndustry.org/playtennis.
The web page, at TennisIndustry.org/playtennis, has playtennis.com logos, banner ads and videos, a TV commercial, hang tags, FAQs, a “checklist” with ideas on how to spread the playtennis.com message, brand guidelines and other resources you can use to help get the word to consumers about this new collaborative website.
Playtennis.com allows players of any skill level to find tennis programs, courts, partners, teaching professionals, retailers, and gear, as well as provides great instructional content. The free site, which is unbranded, was developed through a cooperative industry effort and will be accessible on all digital platforms—computers, tablets, and mobile phones, including apps for iPhone and Android—making it easy for players to connect anytime.
“We want this to be a site to which everyone involved in tennis can point players, and potential players, as a primary source of tennis information,” says TIA President Jon Muir. “The name—playtennis.com—is easy to remember, and it says exactly what we want people to do: Play tennis!”
“Playtennis.com provides a unique opportunity to create more players, promote frequent play and grow the sport,” says TIA Executive Director Jolyn de Boer. “For tennis providers, the site also can create opportunities to grow their businesses, and the free marketing collateral we offer will be very useful in promoting this effort.”
Teaching professionals, tennis facilities, retailers, and other tennis organizations should make sure they’re listed in the free industry databases so consumers can find their businesses. To quickly and easily sign up their business and programs or update their information, tennis providers should visit growtennis.com now.
All consumer searches on playtennis.com can be done by anyone, whether they’re a registered playtennis.com user or not. In order to contact tennis partners, users will need to first register and create a profile, which utilizes the Facebook Connect feature. It takes only seconds to register and create a profile, and it’s all free.
Once registered, players will be connected to other tennis enthusiasts. Users just enter their ZIP code or city search, and specify the distance they are willing to travel to find what they are looking for. Playtennis.com will do the rest—deliver the most pertinent, up-to-date information to players in seconds. In addition, if a person is traveling he or she can use playtennis.com’s search features to find partners, programs, teaching pros, and places to play while on the road.
The USTA and TIA collaborated with tennis industry leaders, the USPTA, the PTR, Tennis Channel, TENNIS Magazine, and Tennis.com to launch the digital platform. To support the site, the playtennis.com logo will appear in television, online and print and social media messaging, with a consumer outreach and marketing campaign that also targets the US Open and Emirates Airline US Open Series. In addition, the logo will appear on 30 million cans of tennis balls, 1.5 million racquets and other product packaging.