Tennis Retail a Key Focus of Recent Industry Meetings

The TIA held key meetings last month during Tennis Night in America and the BNP Paribas Showdown in New York City.   The meetings were organized to update groups on various initiatives, programs and objectives.  The following day, a retailer focus group met first with manufacturers and TIA's Retail Consulting Specialists, then separately to discuss challenges affecting the retail sector and ways for greater involvement with the industry.

The following weekend in California, the TIA held their Board Meeting during the USTA Annual Meeting.  At both the New York and California meetings, Sports Marketing Surveys presented the latest participation research, reviewed the 10 and Under Tennis marketplace and analyzed tennis consumer trends. The groups also reviewed initiatives under way with 10 and Under Tennis at retail, a national consumer promotion planned that would tie-in with the launch of PlayTennis.com, and explored the concept of a TIA Road Show with advocacy and support for retailers.

At the TIA Board Meeting on March 18, TIA President Jon Muir noted that for 10 and Under Tennis there’s still a need to “connect the dots” for tennis retailers and create broad-based awareness of the free tools and resources from the TIA. 

“The TIA meetings in New York and California were productive and we are working on plans that developed as a result of those meetings,” said TIA Executive Director Jolyn de Boer.

If you have questions regarding the recent retail meetings or any additional feedback you would like to share with the TIA, contact TIA Retail Development Manager Marty Mohar at (866) 686-3036 x227. For an overview of the TIA's efforts and resources to support retail growth in the industry visit https://tennisretailers.org.