Tennis Night in America and the 6th annual BNP Paribas Showdown are scheduled for March 4, 2013. This will serve as a launching pad for the U.S. tennis season and USTA’s efforts to increase participation by encouraging tennis facilities and programs across the country to host youth registration events, Kids Tennis Clubs, and Tennis Play Days.
- To help promote Tennis Night in America to retailers and the industry, we’re mailing BNP Paribas Showdown posters and copies of the “Parent’s Guide to Tennis” to tennis providers, especially in the metro NYC area, NJ and Connecticut. We encourage you to position the posters in high-traffic areas of your shop and consider offering a tie-in promotion with Tennis Night in America. The “Parent's Guide to Tennis” is a great tool to help inform parents of the 2012 rule change for 10 and Under Tennis and explain the benefits of starting kids off with the right sized equipment on smaller courts.
- Visit TennisRetailers.org to see all the resources and benefits available to you. Tennis specialty stores and pro shops are a vital part of the success of this industry, and the TIA is helping to develop a Retail Division to help grow the economic vitality of retailers and the sport through a unified effort involving all segments of the industry.
If you have any questions about the Tennis Night in America materials you will be receiving soon or about becoming a member of the TIA Retail Division, please contact the TIA's Retail Development Manager, Marty Mohar, at (843) 473-4505 or via email at firstname.lastname@example.org.
Thank you for your continued support in growing the game!