TIA Conducts 2013 Facility & Retail Census

Tennis facilities and retailers will soon receive a notice to update information about their business. Providers will be sent a “snapshot” of the information they currently have posted in the GrowingTennis System, which supplies consumer search engines including PlayTennis.com, TennisWelcomeCenter.com, YouthTennis.com, CardioTennis.com and about 300 other websites.

When you click the link to your provider data, you’ll be able to update or add information on courts, programs, retail, and more. The information posted in the GrowingTennis System receives more than 4 million consumer queries each month, helping to drive business to your facility or retail store.

Importantly, once you update your information in the GrowingTennis System, it wil be available to consumers on PlayTennis.com, which will relaunch with an updated look and feel, making it easy for consumers to get into the game and find playing opportunities, partners, equipment, lessons, courts and more. This free, “brand neutral” site focuses on increasing tennis play. Importantly, all the major tennis companies and organizations are supporting PlayTennis.com.

“PlayTennis.com is a unique site in the sports industry,” says Jolyn de Boer, executive director of the TIA, which manages the site. “Because it promotes the simple, unified message of playing tennis, it’s a site that every company and organization in tennis can drive consumers to. Current and potential players will see PlayTennis.com messaging on product packaging, in advertising, at tournaments, and more.”

On PlayTennis.com, players can find other players, but also, tennis businesses such as facilities and teaching pros can promote their events, programming, lessons, clinics, court time availability, etc. In addition, PlayTennis.com is a resource for anyone looking for more information about tennis, including equipment and court locations.

“PlayTennis.com spreads a simple message that is the core of this industry and that we all should get behind: We want people to play tennis,” says TIA President Greg Mason. “The Playtennis.com website is designed to help tennis businesses grow by helping them service more customers, more efficiently. It will help get more people playing, more frequently.”

When the updated site launches, it will also incorporate the current GrowingTennisSystem, so businesses can register and create content from the same system that users access, providing a more deeply integrated, streamlined user experience.