TIA Focuses on Technology Solutions for Tennis Growth

The TIA is creating new opportunities for technology development companies that offer "software as a service" (SaaS) to help tennis providers manage and grow their businesses.

"The software as a service industry has been growing at a rapid pace," says TIA Executive Director Jolyn de Boer. "Now, there are many companies that offer business management solutions, including software designed for tennis facilities, retailers and providers. Our goal and opportunity is to help identify these companies and offer a group of TIA-researched solutions, which will eliminate some of the time providers spend trying to select one or more of these services."

Approved TIA SaaS Business Partners will become part of the family of TIA Recommended Software and Business Solutions. They'll also receive membership benefits and services to help the facilities, retailers and providers using their specific technology product.

"Connecting facilities, retailers, and tennis businesses to our TIA SaaS Business partners will help move the industry forward and ultimately help grow the tennis economy—by making provider operations more efficient and accessible for consumers," de Boer adds. "SaaS partners also will be contributing to the growth of PlayTennis.com, the industry-supported site to connect consumers to all things 'tennis,'" says TIA Information Technology Manager Matt Allen.

A key component of the partnership will be the utilization of an API (application programming interface) that allows SaaS clients to select tennis information (such as business info, programs and events, etc.) that can be automatically published on the PlayTennis.com website.

"This is an instant added value to our SaaS partners and their end-users. Tennis providers can publish their business and program information in one place and have it appear on PlayTennis.com searches, instantly expanding their potential consumer reach," says de Boer.

Software as a service (SaaS) is a software delivery method that provides access to software applications remotely as a web-based service. Often referred to as hosted applications , SaaS allows providers to access business functionality at a fraction of the cost compared to licensed applications. Because the software is hosted remotely, SaaS businesses don't need to invest in additional hardware to handle the application.

For more information, contact TIA IT Manager Matt Allen at (843) 473-4500 or matt@tennisindustry.org.