The Tennis Industry Association offered its inaugural Tennis Facility Owners & Managers Workshop on Oct. 13-14 on Hilton Head Island, S.C., bringing together key tennis facility personnel with a panel of industry experts for a series of sessions on creating and maintaining healthy tennisbusinesses.
“The workshop was geared toward helping those who manage the overall operations of tennis facilities and clubs maintain healthy profits,” said TIA Executive Director Jolyn de Boer. “The interest and interaction we had from facility owners and managers, together with our experienced team of speakers, created wonderful discussions and learning opportunities. Attendees not only reaped the benefit of the experts we brought in, but also learned from each other.”
The program for the day and a half workshop included sessions on:
- Profitable Retailing, by Bruce Levine, general manager of Courtside Racquet Club of Lebanon, N.J.
- Utilizing Internships for Staffing Options & Revenue Building, by Tom Daglis, the director of the Professional Tennis Managementprogram at Methodist University.
- Analyzing and Assessing Your Business, by Doug Cash,consultant and owner of Cash Flow Tennis; Jay Townley, partner in the retail consulting firm Gluskin Townley Group; and Keith Storey and Roy Hampton, ofSports Marketing Surveys USA.
- Programming for Success, which included sessions by Michele Krause, TIA Cardio Tennis Manager, and Craig Jones, the USTA Director of Youth Play and Competition.
- Utilizing Technology to Drive Membership and Retention, a panel discussion with John Bremner of Club Automation, Garrett Gates of Tencap Tennis, Eddie Ross of TennisHub, and Charlie Ruddy of TennisConnect.
- Profiting from a Health-Oriented Facility, by Rod Heckelman, general manager of Mt. Tam Racquet Club in Larkspur, Calif.
- Roundtable discussions on Best Practices for Assessing & Evaluating Your Facility and Best Practices for Making Your Facility a Tennis Wellness Center.
Videos of many of the sessions will soon be available for review and download for TIA members. The program also included a number of opportunities for attendees and speakers to talk informally, share ideas and brainstorm.
“The marketplace and competitive landscape in the tennis industry continues to evolve,” says de Boer, “and the TIA continues to focus its efforts on providing tools and resources to help tennis businesses remain competitive, keep on top of emerging trends, grow their businesses, and ultimately, grow the sport.”
Visit TennisIndustry.org for more information on upcoming workshops and webinars, and for tools and resources that can help your tennis business grow, too.