March and April were important times for the TIA, as the association presented major meetings in Indian Wells, Calif., and Charleston, S.C., designed to help spur discussions about growing the industry, participation and profitability.
In mid-March, the TIA held the inaugural Future of Tennis Summit in Indian Wells, Calif., during the BNP Paribas Open men’s and women’s pro tournament. Nearly 190 people attended the Summit, which brought together more than two dozen top executives from both inside and outside the tennis industry to speak about how this industry can get “more players, more fans,and more tennis consumers.”
“The feedback we received has been tremendous,” said TIA Executive Director Jolyn de Boer. “The vast majority said they’d like to see the Future of Tennis or a similar gathering as an annual event. We’re very thankful to have had the participation of top executives at many key organizations in tennis. We also were thrilled to have former pros Jim Courier and Justin Gimelstob take part. And many thanks to Steve Simon and Raymond Moore at the BNP Paribas Open for the hospitality the tournament showed our group.”
In early April, the TIA sponsored a Tennis Owners and Managers Conference in Charleston, S.C., timed to coincide with the Family Circle Cup women’s pro tournament. “We lined up some of the industry’s leading experts in club and facility management and programming to help provide practical information that owners and managers can implement at their facilities to make them competitive and profitable in this evolving marketplace,” de Boer said. “We need to continue to work together to grow the game, the industry and tennis businesses.”