In March, the Tennis Industry Association organized meetings in both New York and Florida to discuss efforts to promote retail and to grow the game and the "business of tennis."
Primary discussions for the first meeting, March 4-5 in New York City, focused on stimulating growth at tennis retail outlets across the country and also expanding the TIA Retail Division, which has been developed to provide the tennis retail segment with a unified voice for industry action.
Following a review of potential concepts to stimulate retail growth, a consensus was reached that a "Tennis Tune-Up" campaign focusing on getting people into retail outlets for restringing and other equipment enhancements would be of significant value to the industry. “It will be a call to consumers to drive them to tennis retailers,” said TIA President Greg Mason.
As a result, the TIA is currently working in conjunction with members of the TIA Retail Panel, as well as manufacturers, to further develop the campaign, which would be driven through the soon-to-be re-launched PlayTennis.com, also a topic of discussion during the meeting.
Those in attendance were also encouraged to continue discussions regarding expansion of the TIA Retail Division. Moving forward, the TIA will continue to work with the Retail Panel and members of the division to expand the menu of tools, resources, services, and benefits available to members of the TIA Retail Division. Some of the current benefits available to Retail Division members include tennis industry research, credit-card processing discounts, shipping discounts, and more.
Following the meetings held in New York, representatives from the TIA traveled to the USTA Annual Meeting in Weston, Fla., March 16-18 for a TIA Board of Directors meeting. In Florida, Mason updated board members on the industry's continued efforts to grow the game, and he also unveiled a plan for the industry to collectively support and promote the re-launch of PlayTennis.com. The site is set to re-launch in June under TIA management.
The board meeting also included a State of the Industry Update and updates from the ITF's Dave Miley and the USTA's Kurt Kamperman on both organizations’ efforts to grow the game both domestically and internationally.
During the USTA's Annual Meeting, the TIA presented an elective session to USTA staff, committee members and volunteers on “The Business of Tennis...Powered by the TIA.” TIA Executive Director Jolyn de Boer, along with Mason, talked about the current state of the tennis industry, as well as the business of tennis. Those in attendance heard how tennis was performing as an industry and about the TIA and USTA's collective efforts to grow the game.
"March has been a busy and exciting month for the TIA," said de Boer. "Working with our industry partners, we have a lot of exciting items we’re moving forward on to help grow the business of tennis and the game overall."