The TIA and the International Tennis Federation (ITF) have joined to create a Global Tennis Research Partnership designed to create a plan that establishes participation and market trends on a global basis. It's the first time that a sport has established an international evaluation and measurement program managed and controlled by the stakeholders in the sport.
The tennis participation component will: evaluate the health of the game; track participation, play frequency, playing habits and motivations; examine reasons players leave the sport; gauge interest in tennis among non-players. Tennis marketplace information will included the monitoring of wholesale racquet, ball and string shipments in each market, includingr youth tennis equipment.
For more information on this new TIA research initiative, contact the TIA at (843) 473-4490 or firstname.lastname@example.org.