Each year the TIA conducts and publishes more than 70 tennis industry research reports. As THE primary source of tennis industry research and market intelligence, TIA-produced research reports help industry businesses keep a pulse on the tennis market and key trends that impact their strategic decision-making process. The latest edition of the TIA State of the Tennis Industry is set for an early spring release and the Cost of Doing Business Tennis Retailer report is due to be released in early April.
TIA State of the Industry
The third edition of the TIA State of the Industry report synthesizes the more than 70 reports released by the TIA annually. With a focus on the tennis economy, supply, demand, and media & pro events, the State of the Industry “narrates the comprehensive story of the tennis industry for the previous year," says TIA Executive Director Jolyn de Boer.
Highlights from this year's soon to be released report include:
* The Total Tennis Economy increased 3% to $5.57 billion in 2012.
* Tennis participation grew 4% over 2011 to 28.04 million players in 2012.
* Court Contractors and Teaching Pros express confidence in the year ahead.
* Manufacturers’ wholesale dollar shipments of tennis products grew in 2012.
* Sponsorship activation for U.S. tournaments was a key driver in growth of the TIA Economic Index. (The 2012 TIA Economic Index measured 101, meaning the industry is in a slightly better position than it was in 2008 when the first Economic Index value was released.)
TIA Cost of Doing Business Tennis Retailers
The biennial Cost of Doing Business Tennis Retailers report highlights key performance indicators for tennis retailers, such as gross margin percentages, stock turns, profit/loss estimates, revenue splits and more.
"The TIA's Cost of Doing Business Report is a great way for tennis retailers to measure their business against the rest of the industry and see where they outperform the industry as well as help identify areas for improvement," says de Boer.
The report is compiled from a survey of tennis retailers across the country and results collected are weighted and presented in a format that represents the overall tennis industry retail landscape. Key highlights from this year's report include:
* The approximate number of racquets sold by tennis retailers is up 12% over the 2010 survey period.
* Average revenue is up 18%, however, revenue per square foot is down 4%, thought to be a function of a decrease in the number of smaller tennis pro shops and specialty stores.
* Tennis racquets, restringing, and women's apparel accounted for over 50% of tennis retailers' revenue in 2012.
* Tennis racquet restringing and tennis accessories were two of the largest final gross margin products/services for tennis retailers in 2012.
The TIA's State of the Industry report is available to Industry Members and above and the CODB Retailer Report is available to TIA Associate Members and above. For more information about TIA membership and or research, contact firstname.lastname@example.org or call (866) 686-3036 x702, or visit TennisIndustry.org/Research.